3 steps to sell before you create your course!

Have you ever delayed a project or task you’re working on simply because it’s not “perfect” or up to your standards? Days, weeks, perhaps even months pass by and still zero progress has been made since you started. Sound familiar?

Speaking from experience, as a recovering perfectionist, it took me years to truly understand the beauty and power of testing fast and evolving with time. Nonetheless, one of the most common and confusing questions that comes up when I talk about pre-selling is:

“How do you sell something before you actually create it?”

I know it sounds crazy, but it’s actually not as complicated as you’d think. This strategy is time tested and proven in several different industries, including an online course business. Rightfully so, as I’ve painfully made some big mistakes myself doing things out of order, so I hope this saves you the time and headache it cost me in the past.

So, I’m going to dive into what it takes to sell your online course before actually creating it and the 3 steps and strategy behind pre-selling, which looks like:

1. Confidence in Your Offer
2. Cashflow to Fund Your Business
3. Client Results

True story… Steve Jobs, CEO of Apple, understood that efficiency in getting your product or program into the market and getting human beings to test right away is the key to success and implementation. He didn’t wait to get his product out into the market, he tested and evolved his offer. Since then, Apple has released a total of 34 iPhones over the years! 🤯

So, what are YOU waiting for?

Progress always wins over perfection and if you want to take action, I dare you to comment with your biggest takeaway and the timestamp below.

VIDEO MENTIONED:

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00:00 Sell before creating
1:32 The 3 C’s to build the strongest foundation
3:01 Confidence in Your Offer
13:11 Cashflow to Fund Your Business
18:37 Client Results
23:13 Apple iPhone example

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▪ READY TO APPLY? If you have an expertise to share and you're ready to make a big impact by creating your highly scalable online course, click the link below to schedule a time to see if we're a fit to work together inside of The Authority Accelerator:

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#OnlineBusiness #Entrepreneurship #SunnyLenarduzzi

[rowanwoolsey]

Rewatched 4x this morning. Taking notes, rewinding, re-listening. This video is really packed with so many amazing insights and ideas. The 50 interviews and the sequences of events for your launch is what I really dialed into.

[devotedtoextraordinary]

You are the only authentic voice out there speaking on business with a legitimate formula and I cannot believe this is ‘free’ on YouTube. I truly appreciate you Sunny!

[jacentwamala]

I don’t have the time stamp but it dawned on me 15 people enrolled in a program that wasn’t created. Now it’s proven and 5 more people have joined. Whenever doubt or imposter syndrome show up I’m just going to give them that reminder. This is just what I needed to see

[copywriterstudio]

I'm just in awe! I have spent so much time, money & headache on building a course. It always made me overwhelmed. Now I exactly understand why! Thanks! You're the best!!!!

I'm literally out of words for the first time! I can see the passion in your eyes!

[nicomoloi]

Human connection and listening (on zoom), set out conversation with 50 ldeal audience = course foundation. Transformational statement is the offer message. Your POP system is developed thru years of learning from the best and your experience. I never came across such a perfect and evergreen system. A big Thank You ❤

[DeanneShoyer]

I am not only a recovering perfectionist but I’m an appalling procrastinator! Following Sunny’s system is genuinely the absolutely first time that I’ve been able to get my offer DONE. I am currently teaching my third POP (I’m doing lots of testing and learning a ton all while making money!) and planning on launching my course proper in the Fall. Huge thank you to Sunny and her team for helping me make this happen.

[burakozturk]

Awesome video Sunny! I really like your first step :) I think if you can nail the research part of your course, you have a very high probability of success. One thing I like to do is survey my audience once I know I have a good course idea. I ask 3 questions. 1)When it comes to (course idea/topic), what is your biggest struggle? 2) What, if any, product, method or program have you tried in the past and why didn’t it work?” and 3) If I were to wave a magic wand and you achieve (dream outcome), how would you feel? What would you do?”. The answers to these questions help me know their current struggles (that I must overcome with my course), what their dream outcomes are (benefits), and what they have tried in the past and why it didn't work (to figure out what objections they might have/what crucial content my courses should contain) On top of that, I get some awesome insights into the way they describe certain struggles/problems which I then use in my marketing/copy. I can't even tell you how many times I get comments like "OMG you basically described me!" all because of the insight these 3 questions give me :)

[englishtothrive]

I love this!!!! Throws perfectionism at the window and focuses more on serving!

[liezlwade]

My two key takeaways: Price point- I have heard you talked about this in your other videos yet it has not sank in until today the true value of what I am offering/my course and though convinced, I have to work on the confidence part.
Second, the course outline- the ideal clients would want the results asap! This took the pressure off from worrying what all to include in the course. Now I can move on and get to it! :). Thank you so much Sunny for providing more clarifications about the key lessons that needs truly understood and implemented. Continue sharing with us your wisdom :)

[reidmoto]

Wow, phenomenal training, strategy, and advice! You're obviously a master of the online course creation process, but also a great teacher. I watched another of your videos which was awesome too, but I got pulled away from the computer before I could leave a comment. It was the one where you illustrate the sales process using a paper easel board. You shared a lot of cool metaphors, and ways of looking at various parts of the business that I thought was ingenious. Plus, you're so passionate and enthusiastic that it inspires confidence and increases my motivation. Thank you for taking the time to share the wealth or your knowledge!

[dave]

I’m new to your page and have spent the past 2 hours watching your videos. They are so helpful and motivating, thank you!

[gohighhustle]

Sunny! Your videos are helping me so much, thank you! I've wanted to package my ridiculous amount of knowledge on Health, Fitness, Biomechanics, etc. for years now, but I often struggle with decision fatigue and worrying about "perfection". However, your videos are helping me see the whole picture.

[ematheus]

It makes a lot of sense! I'm going to share this video with as many people as I can. This is top quality content, for sure 👌 - and, it was really funny too hehe.

[JenniferGeorghiou]

OMG this video is just what I needed!! Getting into research and setting up conversations with 50 people! I love you thank you!!!! xx

[jitendragupta]

Sunny Lenarduzzi i truly love your energy, smile, confidence & continuously sharing valuable insignts. Thank you for all that you do. I wish you best of life possible.

[AmandavanderGulik]

🎉 I highly recommend you follow Sunny's advice. Take it from someone who spent years building the perfect financial literacy course for kids and then ended up in a coma and losing her entire course and having to rebuild from scratch as a now severely disabled person that it's just not worth it to put all your work in first. Just do what Sunny says. Big hugs🤗💖

[MetaphysiciansVortex]

OMG! You are the total Bomb! I have been a follower for a minute. Your growth is AMAZING! This is the element I have wanted for so long! I am in another program learning how to get more clients and now I have some precious effective gems to add to that. You are a true "Gift" for people like me for I see myself as you! Thank you for being so transparent and living your passion out loud with no apologies. i am so grateful!

[withmichellekoch]

Can you do a video on the 50 interviews, what kind of questions to ask to get the best results and how to find people for them? I love listening to people but will end up talking for an hour about their cat and their cousin's wedding 😆

[mouradcherif]

Coach, training consultant and business development manager. And i search in all training curricula for everything that is good and new in Arabic, French. Italian and EnglishYou are the only authentic voice out there speaking on business with a legitimate formula and I cannot believe this is ‘free’ on YouTube. I truly appreciate you Sunny!
all my respect, appreciation and encouragement Sunny .Cherif Mourad

[alidaalitravelpoints]

You are such a bright light :). Been working on my course for a year….this will be my year and I thank you for all the nuggets you drop here❤️