Marketing Analytics | Challenges in Marketing Analytics | Great Learning

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Over 70% of the businesses started during the covid times have their entire marketing budget in digital space, which makes it increasingly important to track the large chunks of data. If you're not a professional or have never worked with marketing analytics, You might be thinking about how effectiveness is evaluated, where marketing data originates from, and why it needs to be analyzed. Now, this is where marketing analytics enters the picture. Marketing analytics refers to the technologies that are used to create, execute, and analyze marketing campaigns across all media. This course will bring an insight into the Brand value and various models that help analyze the marketing efforts.

0:00:00 Agenda
0:03:04 Introduction to Marketing
0:10:19 Digital Marketing
0:16:30 Why Marketing Analytics
0:24:02 Challenges in Marketing Analytics
0:31:42 Marketing Analytics Models
0:39:39 Brand Value
0:45:52 Customer lifetime Value
0:49:59 Marketing Analytics jobs
0:54:19 Summary

About Great Learning:
- Great Learning is an online and hybrid learning company that offers high-quality, impactful, and industry-relevant programs to working professionals like you. These programs help you master data-driven decision-making regardless of the sector or function you work in and accelerate your career in high growth areas like Data Science, Big Data Analytics, Machine Learning, Artificial Intelligence & more.