Introduction to Impressions | Marketing Analytics for Beginners | Part-1

In social media, impressions form the number of times any piece of content has been viewed.

In this video, we answer some questions such as: What are impressions? How are they different from reach and engagement? How best to pair impressions with other metrics to track progress?

Table of Contents:
0:00 – Introduction to impressions
0:35 – Impressions in digital advertising
1:03 – Difference between reach and impressions
1:39 – Impressions paired with other metrics
2:13 – Summary

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#socialmedia #impressions #reach #datascience #googleanalytics #marketinganalytics

[nagarajanlakshmanan]

You are really superb, the basics you taught will remain for ever and even it helps the experts as ready reference. Keep it up

[kaiaaldridge]

I love the way you explain things, thank you

[playbookautomations]

If you post isn't getting that many impressions would it be because of sending time or is it just low quality? If that makes sense

[KevinJimoh-tw]

Liked the content, maybe would've liked it more with lower music

[Blueatlasmarketing]

I get the data, but how does the business owner dive into and then make decisions for their marketing and business goals?

[moomoopuppy]

So 300 impressions could be a single person viewing a post 300 times?