Local SEO 2024: How To Get More Local Business Calls

In today's local SEO video I'd like to walk you through a very powerful strategy for increasing your overall traffic to your website and your Google business profile along with increasing your overall traffic you can also get more phone calls and more leads just by having the end goal in mind.

This video will walk you through a way to make it very easy for Google to understand the exact services that you're providing and where you are providing those services.

What I will walk you through as a way to connect your Google business profile to your individual location service Pages along with that how you can make your Google business profile optimized for particular areas. I then follow up the overall strategy with off-page SEO signals including backlinks, local citations and press releases regarding your newly created location-based service pages.

If you have any questions related to this local SEO strategy or how you can get more phone calls please feel free to go ahead and ask in the section below.

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Chris Palmer Marketing SEO
30 W Broad St fl2
Tamaqua PA 18252
[phone]

[ChoppyJames]

I love the energy bro you get me excited to do this boring office work😂

[johnfarmiloe]

Fantastic video I never thought about adding the location service pages to my GMB as services.

[movingforwardfco]

Holy cow I think you just broke down the wall!!! 😂❤Thanks so much.

[maybeyoureright]

Hey Chris, if I'm optimizing for a local service business that does exterior contracting in an area where there's a bunch of smaller towns they operate in rather than 1 big city - what's the best method to handle the home page and met optimization? Their town only has 24k people and surrounding towns are generally around 10k. There's a city within their service area though that has 70k. Should I optimize for their town of 24k or should i try keeping it more general for their area, then get specific on location pages?

Also, since they do exteriors (roofing, siding, decks, etc), I need to keep that general on the home page too? And then get specific on Service and Location pages? Thank you for taking the time!

[baconbigbeats]

TONS of value here bro! Quick question, what’s your preferred kw research tool? Semrush? Ahrefs? Etc..

[viralstuffssocialmeida]

just a queston if i'm operating a clinic and i want me to visit me, basically i don't travel to provide services, how would this work?

[davidvaughn]

Thanks for this video, Chris! This makes a lot of sense! I have a question about the citations though. Let's say I only have the one GBP for the city I'm located in but I create 10 more location pages. When doing citations for these pages, I would obviously change up the description, the photos, the URL (pointed to the location page). My phone number could be the same, but what about my address? Does it cause an issue to have a directory listing on Yelp that is for a location page in Ballwin, MO but with an address in Brentwood, MO?

[thedevinnorton]

Hey Chris! Great video! Hey I had a quick question if you have a moment to address it!

So you said you wanted "service + location" pages.

Does that mean that you want "plumbing services [location]" pages?

Or do you want "[individual service] [location]" pages?

So for example, with "plumbing services [location]" page, the page itself would cover all of the services you offer as well as the location, so on the page it would mention Miami, but on the same page it would also mention "water heaters, leak detection, toilet replacement, etc'"

Then, for the individual services, they would just have a single, general informational page where people can learn about each service, something that could be linked to in the top nav and accessed by every landing page.

OR

Are you saying you would have "water heater miami" "leak detection miami" "toilet replacement miami, etc. as well as "water heater orlando" "leak detection orlando" "toilet replacement orlando". If it's the second one, for sure it will be a lot more pages which isn't the end of the world, but then would you just forgo having generic informational pages about each service in the top nav? or how would you address having those generic informational explainer pages that are not necessarily for lead generation, but rather for showing Google you're the authority on the topic / preventing people from leaving your site to go find information if they really want to read about it?

Thanks so much for your help!

[massiveflyingbillboardsseo]

awesome chris thanks alot ... so quick question if I'm building a site home page location pages etc, i have a live gbp for a specific location, which is number one but trying to go broad .. such as the home page just have state or general kws on it should i link the home page or that specific location page to the GBP with that specific address, if its already ranking well .. if i should just still link the location page what and how should i link the home page, should this page have a gbp ?

[TimelessTunesRewind]

so do you have all the service cities in the menu also of just as a backpage that is not link to on your site

[luismiguelaransay]

Hi Chris, in the citations for the service area urls, what address should be entered? because there is no business place there. Thanks

[benjaminmatheson]

So the citations are the exact same address but just for the different URL? Is there a way to automatically send these days like semrush does the original citations?

[slbares]

Thanks for this nice quick checklist. Very simple and easy to follow.

If you’re in an isolated city, but want to rank in all of the neighborhoods, would you recommend this same strategy but for neighborhoods instead of cities? I’m in Bakersfield CA if you want to look at how big of a city it is with several different neighborhoods

Thanks in advance

[adamgreen]

Great Video Chris! GBP Tuning is great advice! Does it matter if these location pages have duplicate content on?

[jamesbryant]

any advice on real estate keywords for this strategy... for example "Homes for Sale Detroit"... I'm looking to get more phone calls the selling someones home side of things

[TraianHustiuSEO]

Great insights, Chris!

One question... this technique influence the organic rankings only, right? It helps ranking in Maps too? Since the proximity factor. I'm ambitious enough to expand 40-50 km away from my actual location... make sense to rank organically for all the wanted locations using this method, but Maps too?? unless I create pins for each location.

I appreciate it! Thanks, mate!

[Bekhtimohammedabdellatif]

Could you please do a video about Google link spam update (SpamBrain) ?

[JohnnyGreco]

When you say citations, can we make new yelp pages, for each city or can that lead to NAP errors or duplicate errors? Sorry I’m still new to this.

[HCSoftwash]

I have my main services in my header for my local service business should I have location sub pages for every service ?

[wedryusa]

Thanks for sharing the video, Chris. I have a question: Should we set the location pages on the website as canonical to avoid content duplication and potential Google penalties? What's your advice on this?