YouTube's NEW Chief Product Officer — Meet Johanna!

Meet Johanna Voolich, YouTube's new Chief Product Officer, in charge of everything from Creator Studio to viewer features to policy implementations and user experience! She joins our @YouTubeLiaison Rene Ritchie to share her product vision, answer creator questions, and start her conversation with the Creator Insider community!

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🔍 MORE GREAT RESOURCES FOR CREATORS 🔎

Want to be considered to help us build a better YouTube please sign up here:

We have 2 official YouTube channels that will also be helpful. Check them out!

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👕👚SWAG 🎽☕

100% of the proceeds automatically support Red Cross

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Remember, by commenting here or submitting Unlisted video links to email aliases associated with the channel, your comments, videos and username may be used in an upcoming video.

Creator Insider is an informal YouTube channel to share information from the YouTube Creator technical team with the wider Creator community. We will feature different people talking about the products they work on and changes we are making so you have more context.

[BloodMaster]

Hey Johanna! Please push for A/B Test and Compare FOR ALL CREATORS! Not only selected few which have a massive advantage.

[JobOthoniel]

How i can remove the creator inside box on youtube studio?

[JoshSnodgrass]

Your content ID system is a mess! There is so much fraud right now with criminals claiming copyright to recordings of popular artists. I am getting content ID claims for audio that I created myself! You should make a way for musicians to use the content ID system to not just protect our recordings of original songs but also to protect the audio we record to cover songs or public domain compositions. Videos can now receive both composition and audio claims so we should be able to be protected for audio and compositions separately. Also, I can't believe how many claims I get on public domain compositions. You need to get this cleaned up!

[MLB]

I always click on these creator videos and read the comments, and I'm never disappointed.

[matthewmanners]

Ooh, well, you asked for it!
1. How about trying to fix all the things that are already broken with the platform, such as Search! You type in an exact phrase, such as one of your own videos, and where does it appear? About 100 results down, below 100 totally unrelated videos to the topic simply because they have better view metrics. 2. Or how about how views are counted? As far as I can tell, the views on a video are counted and displayed in about SIX different places, and none of them TALLY UP, i.e. match up with any consistency. Further to this, in the Channel Content page, if you sort by Views, the videos are not even sorted properly into descending order. It's utterly ridiculous. Same thing happens if you're viewing another channel's videos page and you sort by the "Popular" tab. They are not all always in descending order. 3. When uploading a video to your channel, if the upload connection breaks for whatever reason, you have to fully restart the upload. Why can't you resume the upload like other video platforms offer? 4. On Youtube Shorts on a mobile phone, there are so many text and icon overlays that the videos are barely watchable. Why can't you make these quickly disappear so that the video can be watched without obstacles, and then have them reappear when the screen is touched again?

[raulgolfs]

Must be fun, meeting the TOP CREATORS! What about us smaller creators! lol

[AngelsandAncestors]

what about the small creators? what are you goig to do for us? we do so much but not supported

[ptbempire]

If there is anytihng that YouTube studio needs it's the following:

1. A filter button for the Dates of videos (This will help creators that have a plethora of videos find what they need to and quick)
2. A better A/B test system rather than paying for it...
3. A better tagging system to find out exactly how to push through the algorithim.

[francosinflorida]

I agree, the audio's really bad; it sounds a bit distorted. Others said she sounds like a robot but so does Rene. Something's a little off with the file. Maybe it didn't export quite well.

[LowkeyAirgunner]

Weird question but if I watch a whole video at 2x speed does it give the creator only half of the watch time even if I did watch the whole thing but in 2x less time 🤔🤣

[cenorexia]

Whatever happened to multiple audio tracks? It was touted as this big new thing about a year or maybe even two years ago but nothing ever came from it to general creator.
It's hard to get excited for any other new experiments or updates when there's still nothing on one of the big ones a lot of creators are waiting for 😐

[Tech_Planet]

Hi Johanna, can we edit short video thumbnails from desktop? I have to re-edit the video to get the right picture from the video and the full editing feature is only available for phone, thanks!

[FuturisticAgent]

I ❤ YouTube! Imagination allows for the freedom to explore without limits, all possibilities.

[Toolspecs]

Questions about shorts.
1. In video remix, how do you move the clip from beginning to middle of the short? I'd like to talk before the remix clip.
2. Short thumbnails are always showing the worst spot of my shorts videos. Is youtube going to give us a few options about shorts thumbnails soon?
Thank you.

[onceuponamelody]

Johanna seems very personable! Thanks for sitting down for an interview. Looking forward to A/B thumbnails for everyone!

[WORTHITORNOT]

Looking forward to getting the A/B testing

[oOGingerAleOo]

Team Coffee ☕ Welcome to Youtube Johanna

[zollotech]

Congrats and welcome Johanna! Looking forward to what is next.

[BabyBackManiac]

AI content is not about helping creators create content...It's literally the opposite of that. 

Fake backgrounds...are you kidding me? You should be encouraging creators to live a fuller life...not generate a fake life in post.

[idharmapuri]

I Spent more time while travelling more than 550 KMs to creating and taking videos YouTube says someone content simply modified reused that its truly hurting me.