Conversions: Track Form Submissions with GA4 and Webflow

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In this video we will explore some weirdness in working with Webflow forms in GA4. In particular, GA4 doesn't seem to capture all of the form submission events. In this video, I'll show you how to create a custom event to watch for redirect to a thank you page and then how to mark that specific event as a conversion so that we can optimize for it with advertisements or user research.

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00:00 Intro
00:16 Exploring form_submit event issues in Webflow
02:00 Form Overview
02:20 Creating Custom Events
03:50 Marking Events as Conversions
04:50 Testing with Tag Assistant and Realtime Reports
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I was the Pearl jam submission 😂😂😂
Thanks for these vids this stuff is so foreign to me and appreciate you breaking it down!

kevynlevine
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Quick note that you probably want to add <meta name="robots" content="noindex"> to the <head> of your thank you page in production so that google doesn't crawl it! My example site uses .webflow.io which I have entirely unindexed.

webbae
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Nice i need this on a client project next week :)

Thankyou!!

ferdiboxman
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This stuff is golden man! not enough of it this clear and precise for Webflow. Would it be possible to do the same but with a pop-up model thank you, instead of a new page?

scotthumphrey
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Thank you, this great!
Do you how to do it if I have a sign up form of Beehiiv integrated into Webflow through embedded code? 😅

Michael.........
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So helpful. My question is if instead of a url for your Form submit/success, what do you do if it doesn't actually go to a different page?

lighthousecounselling
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Tracking conversions by page view isn't good, since user can view this page just by url / by reload a page / can view it multiple times etc.

thoozflog
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intro and outro frames have toomuchsauce

heatherliu