Google Ads Campaign Structure: How To Advertise On Google (Campaign Template + Case Study)

Learning how to leverage the power of Google ads starts with the right campaign structure. Don’t let Google waste your money on the wrong keywords and targeting! This is our agency data battle tested campaign structure for first time search campaigns.
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Recommended Videos:

Google Ads Campaigns: Advanced Guides To Scale Playlist:

Google Ads Tutorial 2021: Complete Guide Playlist:

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Table of Contents:
0:00 - Intro
0:51 - Offer
3:15 - Structure
5:02 - Targeting
9:14 - Messaging
13:26 - Optimize
14:47 - Create ad
24:48 - Outro

Google Ads Campaign Structure: How To Advertise On Google (Campaign Template + Case Study)

Advertise on Google and Boost your Business

how to advertise on google - Google Ads Tutorial - How to Advertise on Google for Beginners

In this video we are going to talk about how to advertise on google so that when people search Google, your website will show up.

Learn how Google Ads can help increase the reach of your business. Our step-by-step guide on how to advertise on google will walk you through how to advertise on Google.

Google Ads turns the largest search engine on the internet into a marketplace for various people. Find out how to advertise on Google with and tips to setup your first Google ad campaign.

Advertising on Google with AdWords is one of the best decisions you can make to expand your reach, find new customers, and grow your business. Google AdWords is the world’s largest and most widely used online advertising platform, and by advertising on Google, your business can reach a potential audience of millions.

Google advertising is a great marketing strategy for small businesses. You can show an ad for your business to people who are searching for your type of business at that very moment and who are looking for businesses in your area.

Advertising on Google with AdWords requires an AdWords account, which is free and can be signed up for at the official Google AdWords page. Once you’ve opened your account, it’s time to figure out how to use AdWords to grow your business!

Another enticing factor is that you only pay if your advertisement works. Since Google uses a pay-per-click (PPC) advertising model, you only pay if someone is searching for the keyword you have bid on and is interested enough in your ad to click on it.

You can set how much you are willing to pay per click on your ad and set a maximum daily budget. This differs from traditional advertising, which costs you a set price to display your ad and does not consider whether or not someone even looks at it.

You can use Google’s Keyword Planner tool to see how much the suggested bids are for your ad when someone searches for specific keywords. However, instead of strictly focusing on the cost of advertising, also think about how much you stand to earn from advertising on Google, and whether this will yield a substantial profit for your business.

Now if you’re looking to use Adwords to promote your Shopify drop shipping store, Amazon FBA products, or your own Woocommerce ecommerce store, then be sure to check out the specific tutorial in the links above. This tutorial will show you how to use Google Adwords for your Shopify Store in a general sense, but the other tutorial will dive deeper into what it looks like for ecommerce.

Be sure to keep watching Google Adwords campaign tutorials to make changes in your account to test. This will help insure that you are successful with your Adwords Advertising in 2019 moving forward.
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[JasonAWhaling]

What’s stopping you from starting your Google Ads Campaign? Write down in the comments section below!

[PatrickBruce]

I tip my hat to you young man. I'm a retired marketing analyst - I've spent the last 15 year explaining to people the value of buying clicks! Your video enabled me to show others EXACTLY how they should "structure" their AdWords campaigns...I always confused the hell out of them...Now I just send them this link. Nicely done.

[EntreMaster]

Very insightful! I'm about to launch a new Google Ads campaign tomorrow!

[stefanandrei]

Thanks for the great content, Jason! I love when you post more about CPC and Google Ads and I thought I'd reach out to you in regards to a PPC task. So basically the question is how would you structure a campaign if the objective is to drive as much visibility as possible vs if the objective is to drive the best ROAS possible. So the first campaign should be for research as I envision, and at the ad group level should be structured according to categories/brands (We are talking about a beauty/cosmetics store here). Since buyers are early in the funnel we will use broad type keywords and broad modifiers on a CPC Manual Bidding. Then we can take most performing keywords and put them in another campaign (best ROAS) where we bid more aggressively with Target Roas bidding and use exact match keywords type. That's how I would understand structuring this campaign on visibility vs best ROAS. Any thoughts or ideas on this?

Thanks so much for the great content posted and keep the good work!

[yewkhoontan]

Hi Jason, I am just starting up my online business. So I am quite uncertain on which channel of digital marketing is useful for my product? And where should i start?

[eliinakatrina]

This was great, thank you so much, Jason! I thought I'd reach out regarding a PPC task I'm currently undertaking. Where I'm stuck is the overall structure of the campaign for not 1 but 2 objectives - attracting new members and increasing LTV (for telecom company without contracts). So far I have structured the campaign and ad groups according to the categories used on the website. But then on the ad level, I'm thinking of adjusting the targeting options - so for attracting new members, I would use broad and broad modifier type keywords on a CPC manual bidding. Whereas for increasing the LTV, I was thinking of layering the ad with remarketing audiences according to the funnel stage they're in and bid more aggressively using the phrase and exact match keywords. Is that the right way to go about it or is there a better way to achieve both objectives? Also, at what level would you consider these objectives? Ad groups or ads?

[jcventures]

Hi Jason once again very use full video, I want help regarding add campaign for e-commerce should I go for regular google display add campaign or through google merchant platform

[helenadeeney]

Hi Jason I get a lot out of watching your videos. I did have a question about match types...
I noticed you didn't use broad match modified, is there a reason for that?

[mohamedbakur]

What about display campaigns structure?

[elaineurbina]

If you’re looking to grow your youtube channel through google ads, what is the best way to get subscribers?

[punit]

How do we rank on top in PPC results? I think it has to do with bid amount it how do we know it and rank above?

[nachiketpote]

How to setup google ads campaign for eye hospital?

[TaniaAkter-ijsp]

if i bid cpc 0.1 usd
Daily Budget 1 usd
And ads will run two days (for examinee)
Any posiblity deducted extra money?
I am worried about deduction