How To Structure Google Ads Campaigns The RIGHT Way

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In this video I show you exactly how to structure Google ad campaigns.

I show you how many ad groups, keywords, ads, etc. you want in your Google ads campaigns...

And clear up a whole bunch of Google ads campaign creation and structure mistakes that a lot of Google advertisers make.

It's more important than most advertisers think to create Google ads with the right campaign structure.

With this video you can follow along and make sure you structure your Google ad campaign properly.

#googleads #googleadcampaignstructure

LINKS MENTIONED IN VIDEO:

How To Choose The RIGHT Google Ads Keyword Match Type:

How To Write Google Ads Headlines That Get CLICKS:

How To Use The Google Keyword Planner (Beginner's Keyword Tutorial):

Google Ads Sitelink Extensions - Examples & Best Practices:

Google Ads Callout Extensions - Examples & Best Practices:

CHAPTERS:
0:00 How To Structure Google Ad Campaigns
2:32 Google Ad Group & Keyword Structure
13:31 Google Ad Structure
18:55 Google Ad Extension Structure
23:03 Building Out Google Ad Campaigns
30:10 Landing Page Structure
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You putting this up for free is actually clutch - praise to you

EdwardMiller-jirc
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Thanks for watching guys! Let me know what you think in the comments :)

BenHeathGoogleAds
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As someone who aspires to make it big in advertising, this is such a huge help. Thank you so much.

sophiaelizabethdelvalle
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I love your video editing. Been watching your channel for over 2 days and I'm very impressed. Kudos to your editor, whoever it is. Do you use DaVinci Resolve for editing your videos? I noticed the paper background, which is identical to the one available in Resolve.

arunbelur
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Hey Ben im curious for a more locally based window cleaning service, for example, would town names a big deal. could I structure different ad groups on those differences in your experience?

AimHigherWindowCleaning
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I did an experiment with an ad group where I changed my keywords from phrase match to broad match. Surprisingly, the broad match experiment outperformed my existing phrase match ad group. With broad match the conversion rate was lower, but this was more than offset by a lower cost / conversion that ended up producing a net gain in overall conversions for the group. I think broad match was finding low cost searches that my phrase match were missing.

dillon
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I have to say that there were some funny side events sometimes, but a lot of times I felt bored and didn't know what to do because there was not much happening that would caught my attention. For movie you made, it is just my own preference that other folks may like it or not.

TemekaHelms
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Do you maybe think that is a smarter not to put audience segments in search campaign while you are targeting specific keywords? Thanks Ben.

ilijastevanovic
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Hi, thank you for the video! I just had one question, right at the beginning when you choose the campaign's objective in this case why do you select leads instead of website traffic?

keyshellmuniz
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Hi mate, I've watched a lot of your videos. Thanks for all the great in-depth content that you've created. Just had a question about the max conversions/max conversion value bidding strategy you recommend. I've always been told to switch to a max conversion/conversion value strategy after having around 30 consistent conversions a month, however, you suggest jumping straight into it without evening setting a TROAS or TCPA. Could you provide any insight in terms of why this is and is this something you would do for a smaller budget as well while running just search ads? Cheers.

arjunsindhu
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Hey Ben - Thanks for the video! A quick question - I see that you have phrase and exact in one ad group. Do you create a separate campaign for broad keywords? Or do you add in the broad keywords in the same ad group as the phrase and exact later on?

qtrudgirl
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Thank you BEN! Your videos are a tremendous help and clearly explained.

jess-perna-fine-art
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Let's say there are 3 sub-themes of buying intention search, do we need to separate them into 3 adgroups? Then into 3 different ads? Considering that ad strength is greatly influenced by relevant specific keywords in both the ad headline and landing page.

ismiradhiallahyaqut
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Ben, can you please make a video on how to set up the google conversion tag and tracking on the website to make sure the google ads are getting the right data from our website.

iamkaustubhchavan
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do you have one that incorp tags to see conversion because I have a tag but do I need one for calls emails whatsap etc. there doean't seem to be a video that does the basics like this is how to setup and ad + this is how you track for example clicks on calls etc

gabza
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Hi Ben, thanks for making all these videos. I only came across them recently but have already watched all of them - extremely useful. Quick question - my campaign has been running for a few months now and I have quite a lot of data, but I want to make some quite drastic changes across the whole campaign. Am I better to just make the changes within the same campaign or make a duplicate campaign to make the changes in? And how does it work if two similar campaigns are running at the same time - is there a risk multiple ads across both campaigns will be shown? Any help greatly appreciated.

guysmith
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I really like this structure and will get straight on to it. One question... at what level would you put negative keywords in this structure?

I'm thinking glaringly obvious ones could be campaign level, but there could be more specific ones at ad group level. It just might get a little hard to keep track of. Many thanks.

martinsmithson
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Another great video Ben ..Why do not pin some headlines? Maybe making duplicate ads and pinning some headlines on one and not on another?

sharonvera
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Hey Ben, can you do a video on Conversion tracking for events like landing page views, button clicks, and calls? Most of us are used to your FB ads content, but this conversion tracking is much more difficult to understand in the UI. Thank you!

activedigitalmkting
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I do have a question? Is the less keywords per ad group better? I have seen few forums they mention to put more keywords in to ad groups and create less ad groups. According to them the reason behind this is that with Googles automation and Ai learning putting more keywords into a single ad groups will enable Google to understand the theme and the relevence behind the ads. Is this true? Your video is create almost 1 year ago and is this still relevant?

Hdizzo