The Number One Reason 99% of Your Visitors Don’t Buy from You [Fast Conversion Rate Optimization]

Today I'm going to share with you the number one reason 99% of your visitors don't buy anything from you. If you’re struggling with Conversion Rate Optimization, I have the key to getting more of your traffic on your website converting into customers.

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The reason most of your traffic doesn't convert is that you look at quantitative data.

What quantitative data is Google Analytics data, you go on to Google Analytics, you look at your traffic you're like oh this is the pages people are leaving off, this is why they're not converting and you know,

Maybe I'll do something or run some AB test and boost up my converters.

But that doesn't work, what you need to do is first off look at qualitative data.

What qualitative data is you talking to other people, surveying them, whether using tools like SurveyMonkey, or any of the survey tools out there like Hotjar, that'll help you get in touch with people who are your potential customers and figure out what issues they have with your product, your service, your website, your copy, your landing pages.

Once you got 40, 50, 60 people giving you similar feedback, now you know what to focus on first to get more of those visitors to convert into customers.

Then, once you have that, I want you to go to sites like Crazyegg and use it to run a heat map study of your site, it'll show you where people click, where they don't, what pages they're going to, where they're converting, this will show you as well as with that qualitative data that you got the roadblocks you have on your website that are stopping people from converting.

Not just numbers, but visual data that'll show you what's stopping people from converting.

You combine the two and then you run AB tests which is the next step in Crazyegg, you will then be able to run tests to solve these problems which should then boost your overall conversions.

Most people take the opposite approach of which they just run AB tests based off their Google Analytics data and that's why they run all these tests that don't boost their conversion rates.

Heck, in many cases they'll decrease your conversion rate and that's when you lose money.

So if you follow that process, you'll do better off.

Now the last tip I have for you is you need to focus on getting the right type of traffic.

You've got all this traffic, you're like people aren't buying well yeah, you don't wanna just look at your traffic in Google Analytics, are you getting that right kind of traffic?

Here's how you know what kind of traffic converts.

You go to Ubersuggest, you type in your main competitor URLs the ones that you know that are bigger than you, making more money, paying money on paid ads.

You’ll put in their URL to Ubersuggest, you'll see an overview page, scroll down, click on Top Pages, this will show you all the top pages your competitors have and when you click on estimated visits, there's a View All button, click on that, it'll show you all the keywords that are driving traffic to your competitors sites.

It'll show you their cost per click, the SEO difficulty, and even how many visitors they're getting from each of those keywords.

Go after the keywords that are driving a lot of traffic, have a high cost per click and a low SEO score or SEO difficulty, those are the ones that are in the sweet spot, you go after them, you'll get traction faster and those are money keywords because if people wanna pay a lot of money for a keyword, that means those visitors convert into customers.

If you notice a keyword drives a million visits but people only pay a penny per click, it means that no-one cares for that keyword due to the fact that it doesn't convert into customers.

That's how you get more of your visitors to convert into customers, that's the secret.

If you have any questions, leave a comment below I'll answer them and of course please like the video, share it, comment, anything you can do to help spread the word I would appreciate it.

#NeilPatel #ConversionRateOptimization #DigitalMarketing

[neilpatel]

How many of you are struggling to generate sales from your web traffic? If you're struggling, leave a comment with “yes”. If you're not, leave a comment with “no”.

[zippytyro]

As always, this video is full of knowledge and the wisdom you share is invaluable. Lots of love.

[mikepawlikguitar]

Neil, today I wanted to express my sheer gratitude and gratefulness for your work. I can only imagine the numbers that are in your bank account—and yet, you have proven the notion entirely wrong that money changes people. This video alone, the very end, is the key to a successful online business in my opinion even though I haven't become successful yet. However, the fact that you give this gem away for free deserves a hats-off. Cheers for being a cool dude Neil!

[rebirthcult]

Really great thing to try.
There was a time when I was having an email list and nobody was opening my emails later on i flushed it and building a new one and it is giving me good ROI because i behave with them differently🎯

[neeshu]

hi @Neil the reason I don't share your videos with anyone is that I feel it is premium content and others should not know it else they will succeed as well, your articles are well researched and to the point no lengthy bs and hidden agendas

[iambishnu]

Grate video Neil... currently I am getting 100 to 150 daily search engine visitors to one of my affiliate marketing blog and also getting 4 to 5 daily seal's... because those visitors are come from buying intent keywords...

[TomBell]

Im a fan of ALL these tips (plus one of my own) :-) Asking people what they want in the survey, Running LOTS of split tests with the answers AND adapting the sales page to suit the users needs (that they gave in the survey)

[bojanjovin]

Hey Neil. Great stuff as always, but I think that you have one mistake. At the beginning you are talking about qualitative data (Google analytics), and I think you meant quantitative data. Nevertheless big kudos to the content you're producing. Really helpful

[marcweiner]

Hey Neil, another great video and your timing is brilliant. I am getting pretty good traffic (top 14% of Shopify stores who opened at the same time) I've had a few hundred orders but I have very low conversion for a product that is really targeted and works well. I'll try the survey asap. Thanks for sharing so much. It's exciting but tough to get the business going for the time & effort required...

[lifewithoutboundaries-achi]

Yes, great advice on qualitative and quantitative data. Not enough people talk about this. Very valuable.

[pratikbabhulkar]

Really great advice. Communicate with the customers. They will bring you the business. Great video Neil

[holisticluminary]

Thanks Neil! Huge lightbulb moment for me. I truly appreciate your tool ubersuggest!

[heathermyronyk]

Great video and completely true. Thank you for the reminder. If you ask 40-60 people for their input, you would probably get all the answers you need instead of trying to draw conclusions from hours of analytics. But the question is, how would you suggest getting 40-60 people? I love this idea but every time I go to suggest this approach with clients I worry that I sound like I don't know what I'm talking about. Or that we should give them something for their time, so that is a whole other expense.

Do you have any strategies you might suggest for this? I would imagine getting people who are actually interested in the products or service (former clients) would be the best people to get this info from.

[cm]

Neil,
How we can publish our articles on famous high authority sites like medium, entrepreneur? Can it increase the authority of our websites if we publish on their platform?
Need your answer

[charisenterprise]

Great video Neil. Yes I'm struggling with sales too. Not getting enough visitors . I'm still new at this.

[jonching]

I am 100% agree with you Neil, you are great

[zerad]

This is gold!! i just learn something new here!! Thx again Neil!!!

[rickharold]

Awesome ! quick and to the point as always. Thanks!

[mickaelz.t.]

Thanks Neil for all of your videos :)
It's really great to learn from you (i take one hour every day to watch your videos).
A question about UberSuggest : When will you add the "backlinck show" with the websites analyse ?
Thanks again !

[Kiel_Jacob]

Hey Neil...great video, love what you'redoing for the industry...I'm currently a customer/client of your on NP digital as of 2 weeks ago....Just curious, & i understand everyone is different, but what's the average time it takes for a brand new ecomm store to turn a profit & support a full time income? Just ballpark??