Kat Mañalac - How to Launch (Again and Again)

YC Partner Kat Mañalac presents on how startups should think about launching and why you should do it repeatedly.

Timestamps
00:00 Expect to launch more than once
1:14 Ways to launch
1:35 Why launch continuously?
2:32 Types of launch
3:50 Friends and family launch
5:05 Launching to strangers
6:28 Online communities
10:20 No jargon
11:30 "Request access" launch
12:52 Social media
15:35 New feature launch
17:02 Build your own community

[joshuariebelle]

I like how the screen shakes at 0:57 when she says destroy :D

[GafferSamz]

This lady is a beast, every video she's so on point with it.

[Botsurance]

I love her style of presentation. She did justice to the topic.... I am launching straight away. My partner and I have waited for too long to perfect our chatbot while the web platform already works perfectly.

[chapterme]

Chapters -
00:00:00 Kat Mañalac Introduction
00:00:13 Change the way you think about launching – No one will care about your launch
00:01:14 All the ways you can launch
00:01:39 Why you want to continuously launch?
00:02:32 Silent launch
00:03:53 Friends and Family launch
00:05:06 Launch to strangers
00:06:30 Online communities
00:09:23 What to do if you are not an active member of the community?
00:10:22 Biggest piece of advice not launching on online communities – Write like you talk
00:10:35 How to introduce your company in online communities?
00:11:34 Request for access launch
00:12:57 Social media and launching to bloggers
00:14:03 Note – Avoid paid marketing (pay-to-play)
00:14:42 Pre-order campaign for hardware/physical product
00:15:43 New feature/product-line launches
00:17:05 Note – Build your own community
00:18:49 Summary – Stop thinking about launching as this one moment in time
00:19:43 Q1 – Launch parties?
00:20:42 Q2 – If you have problems to solve and you need different ideas to solve it, how do you launch and make decisions?
00:22:08 Q3 – What type of companies are better suited to launch on Hacker News?
00:24:01 Q4 - About Reddit, what age range usually do you get?
00:24:59 Q5 – Launching with a landing page

[ExamProChannel]

I love Kat's energy and presentation style.

[DrewRoberts]

Kat, this is great content. Thank you for the encouraging words and great ideas about launching

[angcil]

I like how she is so passionate about what she's talking ❤️

[vaibhavgeek]

I read it as "laugh again and again". Nevertheless, it would be good idea for YC to actually talk to solo startup founder failures and the emotional rollercoaster mess that they have been through.

[Omotolacreatives]

I learnt What to know about launching.
Think about launching as something you can continually do.
Types of launches to do while on start up school.
°silent launch
°friends/family launch
°strangers launch
°online communities.
Don't use marketing langage when talking to a community, be simple about it.
°Request for access(viral element)
°social media/bloggers
°pre order campaign
You should build your own community too
E.g having an email list.

[mainpost]

Awesome talk! This reminds of the Airbnb story where Brian has said that they also launched multiple times in their early days. 😂 This really changes my perspective, thanks.

[BharadwajGiridhar]

Very good advice, there's nothing special about the date of the launch, especially if it's a tech product. Pretty great that these resources are free.

[rightright]

She is wired in for sure, love her cadence and enthus....

[aemericenglish]

1. No need months, just launch even no one cares.

2. Why launch continously?
- test market and see hiw user respond

Type of Launch.

1. Silent Launch
- need simple website with description, contact and CTA

2. F n Family Launch

3. Strangers

4. Online communities

5. No marketing languange
Just introduce company ( what are u building, for who, and why? )

6. Pre-order campaign

7. New feature/product

8. Build ur own community!!!

[alexandreazevedo]

Great talk. People need to stop using the word "launch" as a synonym for "The Big Bang".

[EngTeacherHK]

Lugg's launch idea: so funny!!
Great delivery, Kat! Keep going!

[hyderabbasi]

Great video. Had no idea about these different ways of launching. Just what I needed.

[duncanhaywood]

Thank you for sharing this great video. The advice you shared will help me tons.

[evaniajiady]

Thank you for the talk! really enlighten me about my next step!

[ViorelMocanu]

Please, Y Combinator – install lavaliers or headsets on your speakers so we actually hear what these people are saying even when their gestures whirl microphones away from their mouths. :)

[yorgondios]

Amazing! Thanks! I really like this new paradigm about launching