Graphic Design vs. Strategic Design - How To Get Clients To Pay For Design Strategy

How do you get clients to value brand strategy - and pay you for it - as part of your graphic design projects? There is a big difference between what’s merely aesthetic graphic design and what is truly strategic design. It can mean the difference between getting paid top dollar for what you do as a creative professional or having your work relegated to the commodity bin of the industry. You can get paid more for what you do as a designer, but first you have to learn to leverage design strategy, clearly communicating to the client how your work will deliver a higher ROI.

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This video is created for entrepreneurs, designers, creative professionals and people interested in brand strategy, business, graphic design, personal branding and marketing.

Philip VanDusen is the CEO of Verhaal Brand Design, a brand strategy and design agency. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients they serve.

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[rachelm_curlysue]

“Without strategy, graphic design is just a beauty content” I love that so much!

[speterlewis]

It's crazy how often your content and timing are utterly perfect. I've unwrapped the aluminum foil from my head and am now completely receptive to input. (And hey everyone, join the Brand Designs Masters FB group--it's great!)

[kinglygrown]

Wow! Best advice I've ever come across as a designer. I love it. You've just given me the connection between design and digital marketing. I've been struggling to properly mesh the two, but now I get it.

[TheCreatives]

Great points especially about “do you want to like this graphic design or do you want this graphic design to drive results for your business.” I think pushing their pain point about getting the RESULTS they want is excellent.

[kamin]

So important for the differences between graphic design and strategic design to be delineated like this. Thanks Phil :)

[acprado]

I did a postgraduate course called: strategic management in design ... basically the content could be summarized with this video

[ThomPeet]

This video is posted right in time. I struggle so much with this problem with companies I work for lately.... Thanks for this video and these examples :) Keep up the good work!

[joelsousa]

Thank you once again Philip! I'm going to quote you on this for sure!

[izuiwuoha]

Thank you for this, timely for me. Well done.

[rickharold]

Cool. Always love the videos.
It would be a great follow on video showing a company with a good set (or bad) of examples of strategic design. I realize more work for you ;-) appreciate all the videos and work.

[SFGDCORP]

Thank you. Just requested to join your FB group!😊

[tuqaibrahim]

I didn't know I was doing strategic design 😂,
Thanks mr.

[TheGrreatDane]

I'm going through this right now... I'm in an endless loop in which the customer is changing his mind almost every week not understanding the idea of strategic design...

[tvnishq]

I heard that you did a podcast with daniel scott please can someone send me the link

[danielcalderonmite]

I don´t agree with you, I think that every Graphic Design is Strategic Design, that is why it is called Graphic Design not Graphic Arts. Sometimes the strategy is business related and sometimes is abour other things.