Lee Anderton - The Full Story

The next episode of Six String Tales is here! The second instalment of in-depth interviews called 'The Full Story'. This time we chat to Lee Anderton, owner of @andertons and guitar YouTube sensation.

[SixStringTales]

Who do you want to see interviewed next on Six String Tales? Tag them below!

[andertons]

Cheers for all the amazing comments - you guys have been so supportive of the channel & Andertons in general - we wouldn't be here without you. And a special thanks to Chris from Six String Tales - he did such a good job with the questions, the camera work & the edit. Made me sound so much more interesting than I really am :)

[stratmagic]

It is easy to see why Lee has become so successful. He is a very smart and grounded individual with a nice, easygoing personality.

[bleeknoir]

I have so much respect for Lee. He’s created an empire from a Mom and Pop store, in the UK. A rarity. Perhaps the only example.

[chcotydf]

Lee is Andertons. His energy makes it. He also has a knack finding the right people for the journey.

[billoost]

The number one thing that I got out of this video, is that you care about your employees! In today’s world, most companies are in it just for themselves! It’s nice to see that when things got rough, that you thought about your employees first!! Great job! Much respect!!

[iansobusy]

This isn’t a music store interview, it’s a B to C masterclass!

[blodbrodet]

Thank you Lee, you have done a fantastic job for the guitar community

[christopherturner]

Loved watching this. lovely photos of the people we all or most remember being served by over the years it's like our musical family in a way, Lee doing a great job nowadays just like the people in the past lovely friendly and professional , I believe music is a life long relationship and I carnt imagine life without it listening playing watching supporting . Great video Andertons 👏

[xlptr]

Enjoyable video to watch. Lees a great guy and deserves his success. His parents must be very proud.

[kirkwilson]

You can really tell that Lee is a very smart Man with excellent business sense. It is nice to see a gentleman that can be silly, have fun also excel at being a proper businessman. We could all tell that Lee actually cares about the Customers and the reputatation of his business.. This is what being a good person gets you..

[philrougier]

What a great success story and well deserved. The Captain continues to steer a great ship 🤘🤘🤘

[timrussellguitar]

Amazing job Lee. You are a credit to the music industry.

[hawkeye]

Anderton's YouTube channel really hit its stride when it stopped trying to sell a product, and focused instead on selling a community. Once you're in the community, once you're looking around, once you're invested in finding the next thing, that's what drives engagement. Even if Anderton's themselves aren't always the most cost effective solution (if you're outside Europe, for example), you know the name and you know their corner of the community. The Anderton's store has managed to become a sort of pilgrimage destination for musicians around the world, and that's a hell of a feat considering every major city in most wealthy economies has at least one music store.

[jrmfla]

I told an English friend about Anderton’s… he had no idea… I have been grateful for all you have taught me, an American… you turned on my GAS numerous times, and of course, I then bought the gear from Sweetwater, Guitar Center, or Reverb… I venture to say that because of your YouTube presence, especially you and Chappers, you’ve helped the music industry worldwide! I’ve enjoyed you (Lee), Rob, Pete, Rabea, as well as the Andertons T.V. jam tracks! Thank you for everything! Thanks to your grandad and dad for getting it started!

[TheOldYellers]

Lee Anderton makes me want to move to England and work for him. Love the channel. Love the content with Pete and the fun. I love the vibe and feeling and it’s like PRS says. It’s gone global. I’d love to come over and work there. It’d be great

[babylon_bob]

Excellent interview, and I'm one of those people who played when I was younger and then gave up for around 10 years and then during the Pandemic thought "I loved playing, I'm going to start again" and 3 years on I've not stopped playing everyday and utterly love it. Keep up the good work!

[jmaripen]

My favorite thing about Andertons videos is the banter. Awesome, awesome characters!!! Wishing all of you more success!

[yzyronc]

HERES TO YOU. LOVE THE STORY. YOU STARTED FROM THE BOTTOM, HANDED THE BUSINESS AS A STAR. YOU TOOK IT TO AN ALLSTAR. WOULD LOVE TO SEE YOUR BUSINESS GROW EVEN MORE THROUGH THE AGES. MUSIC IS A WONDERFUL THING, BRINGS HAPPINESS TO EVERYONE. KEEP UP THE AMAZING WORK.

[Hexonip]

Wonderful interview of a wonderful man!