Answer Product Sense Interview Questions Like A Pro

Watch as Stephen Cognetta (Former Google PM, Exponent co-founder), talks about how to answer product sense interview questions in your upcoming product management interview.

0:00 Introduction
0:20 Be Creative
1:18 Start with User
2:04 Pain Points
3:01 Brainstorm
4:46 Articulate Vision
6:39 Measures of Success
7:06 Pit Falls

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[saltanisha]

This is the first time I've actually come across an explanation on product sense that actually was so easy to understand with a structure to it. Thank you so much! I'm looking to implement these steps in my upcoming PM interviews!👍

[rasoulj]

Please use a better 🎤, it would make us stay focused on your great contents

[jessjabr]

Hi Stephen, great video and points. Thank you so much for doing these! Love your videos.

[meijertania]

Super helpful, easy-to-understand content! Thank you, Exponent team

[vinothkumar-yrmy]

The background music is very distracting. I'm really surprised to see a video with background music for interview prep.

[chans]

Product can be improved by killing pain points or by providing vitamins to the product - long term. How to choose which one to address in interviews

[mzeronine]

Please try to remove background music, everything feels all perfect.

[hollansc]

i think this was a pretty good start, but missing some key pieces from the start. i typically see if PMs ground themselves on a north star metric to start. at the end of the day, we are building a for-profit product and a set of metrics are important to ground the conversation. the features, prioritization, etc should all be based on the initial metrics and vision. the measurement of the product (later in the interview) would then map back to the initial metrics. it's impossible to talk through user needs, pain points, and feature selection without first agreeing on the most important metric. are you driving growth? retention? cutting costs?

[johnmuro]

Good video! Companies like Uber are asking for goal-setting upfront followed by your vision and strategy. What are your thoughts on this order?

[amirklein]

Pretty crazy how so much of this can be done through AI now

[amirfakhim]

Hi, thank you for the video. I have a question, how do you improve the existing product that has already addressed all the possible pain points?

[samrey]

Im in the Exponent course that I signed up for. So which one of the module addresses Product sense.
Thank you.