Direct-to-Consumer Retail: Benefits and Challenges of D2C Sales (Part 3)

While the direct-to-consumer business model looks different for different brands, it appears to be advantageous for most companies. But what exactly makes the direct-to-consumer model so successful? In this video, we’ll look into the benefits, as well as the difficulties, of D2C sales.
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00:00 Introduction
00:38 Advantages of the D2C model
01:31 (1) Sole data control
01:58 (2) Eliminate competition early
02:36 (3) Set your price
03:16 Challenges of D2C model
03:31 (1) Additional infrastructure needed
03:56 (2) Creating conflict
04:24 (3) Costly competition
05:18 Recap
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