3 Reasons why Brands are going Direct-to-Consumer (D2C) within the retail industry

Find out why brands like Nike, Adidas, Samsung, Dyson and others are going Direct-to-Consumer (D2C) in the world of retail. Here are our three key reasons why:
1. Timing has presented a key opportunity
2. Leveraging big data has become more accessible
3. The economics and purpose of physical stores are changing

Issues discussed within these three overarching reasons include:
Covid-19 impact
Continuing shift to the online channel
Consumer behaviour
Data harvesting, analytics and consumer insights
Retail property market
Digital and physical store integration
The customer journey
Business models, supply chains and logistics

Retail Economics is supporting the UK industry through these challenging times. If you want to know more about how we can help you, please get in touch now.

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[mohammadkhan]

Does this mean brands would have less physical stores? Or stores with smaller sq footage? Thanks