Airbnb's Sneaky Black Hat Growth Hack Secret

And what they did is they would look for new apartment rentals on craigslist.

They had a script that was scanning for all these new apartment rentals, and it would harvest those email addresses, and then it would contact those people that were renting their apartments and pose as a young lady who is looking to rent that property and wanted to know if the owner had it listed on Airbnb.

And so that way they were able to get tens of thousands of people in a short amount of time to start using airbnb.

By being a bit sneaky in a bit black hat with their cold outreach.