Sustainability at Edelrid: Inside/Out Episode 3

What is one of Europe's most environmentally friendly companies doing to develop eco-friendly products? Edelrid has been making major efforts to improve their environmental impact and we sat down with them to understand why they are making the effort and what challenges they continue to face.

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[KevinGuanziroli]

I have 2 Edelrid Swift Pro rope, and to be honest, when I bought them, it wasn't because they were bluesign or ecological, I did not even knew it was a possibility. They were just the best rope for my needs.
With every rope from Edelrid they provide some documentation on how the rope was created, bluesign process, how to recycle previous rope, etc. This made me aware of the ecological side and this video a little bit more.
I will still be looking for the best gear for my specific needs, but ecological aspect will be a close second to the technical one, and yes, I will be ready to pay a bit more for them to be eco-friendly.

Maybe WMR could add some filter or create a blog post about eco gear.
In any case big kudos for Edelrid for doing what they do, the more I learn about them, the more I like this company.

[geoffers]

Take's quality marketing to change buying habits and frankly, no climbing manufacturer is investing big $$ marketing budgets on eco friendly
Patagonia as we all know executes this type of branding flawlessly. I bet Edelrids primary focus is on educating reps for pitching eco friendly benefits and that's a problem because customer journeys start online (aka outdoor gear lab etc) these days.
A better go to market strategy would be a video content strategy supported by Tommy Caldwell driving eco friendly products.