Why Conversion Rate is a Horrible Metric?

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A site’s conversion rate is not a measure of success or failure, especially if it’s the only metric being considered. In this video, Khalid talks about other metrics and factors to consider alongside conversion rate.
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InvespTV contains a series of videos inspired to form the thoughts, conversations, and, often, rants of the members of Invesp and our partners. Each video hopes to bring insightful ideas around conversion, online marketing, copywriting, and more. We try to add a twist to each one, catering to the interest of our viewers. In addition, the combination of our distinct personalities and wide range of experiences gives this channel that “twist,” which we hope encourages you to subscribe!