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Session 18: Pricing 101
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In this session, we took our first steps on pricing a company, by first contrasting it with value and then looking at its appeal to analysts and investors. We then set up a four step process for breaking down multiples, starting with the definitional tests, where we looked at whether the multiple was consistently defined and uniformly estimated. We followed up by playing Moneyball by looking at the distributions of multiples as a replacement for crude rules of thumb. In the third step, we looked at analyzing multiples, using discounted cash flow models and algebra to extract the variables embedded in each multiple. We will continue with this discussion in the next class.
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