How to Export and Backup Universal Analytics data into BigQuery and Google Sheets

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All customers will lose access to the Universal Analytics interface and API starting on July 1, 2024.

There is no automatic migration of the historical data to Google Analytics 4, and there’s no "Download All" button either.

If you want to retain access to your historical data for any purpose: analysis, continuous reporting of KPIs, or to adhere to your org’s retention policy, you need to work for it: Find a way extract and store your data before it becomes inaccessible!

Join me and Ameet Wadhwani from Analytics Canvas in this free workshop and Q&A as we navigate the essential steps to backup UA data before the API and interface become inaccessible on July 1, 2024.

00:00 Introduction and Workshop Setup
01:43 Understanding the Urgency: Universal Analytics Shutdown
03:13 Interactive Q&A Session: Preparing for the Backup
08:31 Deep Dive into Backup Solutions and Options
29:30 Exploring Third-Party Backup Solutions
36:32 Introduction to OzCanvas: Enhancing Your Data Management
36:47 Preview and Features of OzCanvas
37:04 Interactive Q&A Session: Addressing User Queries
37:37 Deep Dive into Analogs Canvas: A Comprehensive Guide
39:00 Customizing Your Data Backup with Analogs Canvas
41:33 Understanding Data Housing and Export Options
48:51 Finalizing and Pricing Your Data Backup
53:38 Leveraging BigQuery for Data Storage and Analysis
53:43 Exclusive Offer and Closing Remarks
54:09 Interactive Q&A: Addressing Final Queries

📅 Workshop Highlights:

This workshop is free to attend.

The Final Countdown:
Understand the timeline until Universal Analytics shuts down and what it means for accessing your data.

Backup Solutions Explored:
Discover a range of options and tools from free and DIY options like Google’s offerings to the sophisticated paid services like the UA Backup Utility from Analytics Canvas, complete with a Looker Studio dashboard for your backed up data.

Expert Demonstration:
Special guest Ameet Wadhwani from Analytics Canvas will showcase how their UA Backup Utility can extract and store your historical data effectively and will answer your burning questions on the subject.

This workshop is tailored for marketers, analysts, or business owners who are reliant on retaining access to and leveraging their historical UA data.

🤔 I’m curious:
Do you think historical data from UA is worth saving?
Do you see any value in preserving past analytics in a post-UA world?

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Hi Sir,
Is it possible for you to create videos with backend of Google ads or SA360. It will be very helpful. Learnt a lot form your videos

RahulKadge-enik
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After a long day of patience, got your new video!

fahimalmamun
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tisMartijn