Copywriting Headline Formulas [how do you use them?]

Who else wants a secret copywriting headline formula that will make you rich without any work?!
(Note the dripping sarcasm.)
I have mixed feelings about headline formulas, as you’ll see in today’s video.
On one hand, I absolutely learned them, have used them, and still continue to benefit from knowing the language of headlines that have worked.
On the other hand, I absolutely reject them, and when they are obvious in copywriting today, I see it as the mark of an unskilled copywriter.
Also: I know that you WILL NOT automatically get rich or even write a winning ad just because you used some other copywriter’s winning headline as a formula for yours.
There’s a much better approach to using copywriting headline formulas if you want to write winning copy today…
And yes, sometimes it involves using the classic formulas.
But not always.
And when you use the formula, that’s not what’s actually making your ad work.
Rather, it’s something else entirely.
Something far less superficial than the words you use.
But something far more important.
I share that, too, in today’s video…
Watch now.
Yours for bigger breakthroughs,
Roy Furr

#copywriting #headlines #swipefile

[royfurr]

How valuable did you find this (on a 1-10 scale) and WHY? What takeaways will you use? How will this change your approach to copywriting - specifically to writing headlines?

[juanisraelortiz]

I have a ridiculously long swipe file of headlines to throw ideas back and forth. but, quite honestly, I find myself the "how-to" and "question-based" headlines often. The other headlines I use more for subheads to carry the conversation throughout the copy.

Highly informative video Roy, as always. Thank you!

🙂

10/10

[louborlagdan]

Always great content, Roy.
Thank you.

[davideylerYT]

Subscribed! Your videos are great - I will def look into your monthly membership training offer soon.