What is UX Design?

One of the most hotly contested terms to define in all of tech is: What is UX design? Depending on who you ask, UX design is just another name for interaction design, or information architecture, or visual design, usability, or human-computer interaction — to name a few.

In this video we ask two experts on the subject to weigh in. First is Instapage UX Designer, Xiaowei Zhang, followed by Instapage UX Researcher Dalmar Hussein. Together they define the term in a quick to understand manner that will clear up any of your confusion.

Speaking marketing requires that the speaker understands the concepts that are unique to marketing. In this video Instapage breaks down the definition of the industry’s key terms into real world definitions as provided by some of the most influential players in the digital and tech marketing industry.

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