Product Manager Roles | Product Management | Career Insights | upGrad

The role of a product manager is crucial but also one of the least understood ones. In this video we define the supposed role of a product manager and how he is more than a data analyst. We take up questions like, is he someone who deals with the tech aspects of product, leading the team of engineers? Or does the product manager largely concern himself/herself with user experience, design or the overall business strategy?

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Intriguing isn't it? No wonder the role is difficult to understand for most. In this video, Ravijot Chugh, Co-Founder and Product Head at UpGrad, explains in detail the various responsibilities a Product Manager has, and that you need to work with the best of your calibre to be a good PM.

If you want to bag one among the thousands of highly coveted openings for Product Managers between now and 2020 (only to grow exponentially even after), you need to start upgrading your existing skills and mastering these key skills. Product Managers are often referred to as mini-CEOs of the product. This is why, at tech companies, startups and large MNCs that are now diversifying, alike, the role of Product Managers is lucrative and one of the most important in the organization.

Watch now to know more details.

Wish to transition to the role of a Product Manager and build great products? Enroll in our Product Management Certification Program:

upGrad is an online higher education platform providing rigorous industry-relevant programs designed and delivered in collaboration with world-class faculty and industry. Merging the latest technology, pedagogy, and services, upGrad is creating an immersive learning experience – anytime and anywhere. upGrad began in 2015 with the conviction that in an ever-changing industry, professionals need to continuously upskill themselves in order to stay relevant.

upGrad has created some of India’s largest online programs to help thousands of professionals achieve their career goals in the areas of data, technology, and management.
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[jacksonleonard]

PM Roles:
#1. Understand Market (users & competitors) from data, surveys.
#2. Build A Business Strategy
#3. Design User Experience:
- What do you want to achieve with this product/features?
- Determining user flow to achieve the 'What'. Usually from this step onwards PM will be helped by UX Designer
- Create prototype and Iterate
#4. Product Development with engineers.
#5. Product Delivery
Making sure the product is built and shipped on time and is following the vision that has been set. PM as advocate of users.
#6. Market the product.
Sell the product that has been built. What is the advantage of your product?
#7. Sustain Product Growth
Based on feedbacks received.

[ritvikpandey]

Classic example of untested release....that background music

[frankasta]

Excellent description of the role and responsibilities of a Product Manager. I really like how he finishes the video by saying “All of this and no one reports to you”. Well said!

[dinocitozi]

I am not a product manger but I have had lots of involvement with Product Manager at my work. Really good video thank you for your time explaining it. I will follow other videos also.

[MaximumTruuuth]

Good info... background music sucks tho

[NotJustTravelling]

Nice video. Although a very important part of a PMs job is also to sustain and maintain the product. Enhancements to existing product features are also extremely important. And on the developer’s front, I believe the estimates come from them, and therefore if the PM needs to serve them coffee 4 days in a row, then the estimation & planning were crippled in the first place.

[PhilReid]

Helpful video, thanks!

However I didn't really agree with the fairly sweeping generalisations about what the engineers will want to do, or assuming that you will build a culture where whipping them into delivering late at night is a good or acceptable thing - we should ensure that the planning is good enough to prevent that from happening.

However - I appreciate your publishing this, glad I watched it!

[adityadeva]

For sure I'll be doing product management course.. From upgrad...

[kishorkunal]

Fantastic Sir, very well explained to make us understand.

[babyh]

This was great, but the music in the background was too distracting at times.

[ankur]

That was amazing and full proof description. Thanks for this video!

[alexmatus]

Very good presentation. Nice, simple and to the point. Good job.

[mamtasap]

Ravi you already have good stuff to tell, you really don't need music

[poonamj]

only video which is covering everything! thanks

[sarahthomas]

Always wanted to know what they do. Very explanatory!

[kel]

Good vid. Straight to the point and clear.

[rudhisundar]

Thank you! Your presentation is great!

[mrhaiprakash]

Background music sucks. Just the speech alone is good enough. This video should have been Product tested (Beta).

[RealCosmosry]

I'll be happy to clear all your doubts about product management. Just Reply in this thread.