7 Steps to Lead Your Business Through an Economic Downturn

In this video, Gillian Sheeran, Chief Financial Officer at Pricefx, explains how you can manage an economic downturn or recession.

0:00 Intro
1:14 People. Product. Profit.
2:14 Deal With the Difficult. Search for and Capitalize on Opportunities.
3:30 Be Transparent with Employees.
4:20 Be Smart About Redundancy Plans.
4:43 When Cutting Costs, Don't Cut Motivation.
5:28 Don’t Stifle Innovation.
6:28 Draw the Line from Your Product to the Bottom Line.