Apple Is Hiding Something…

Snazzy Labs discusses the 2021 Spring Loaded Event—Apple isn’t telling us the full story…

Apple kicked off 2021 a bit late with an April 2021 (4/20) event held online. The long fabled AirTag (yeah, it isn’t plural) have been released and the new Find My update in iOS 14.5 is part of Apple’s grand plan to become the de-facto device tracking network. We got a new iPhone 12 in a cute purple color (aww), and we finally got a new Apple TV 4K 6th generation with a redesigned Siri Remote (GOODNESS, GRACIOUS IT WAS ABOUT TIME, EH!?). A long rumored iMac design finally came to fruition with an M1 chip and external power supply (yeah, the design is weird and we talk about that), and then we have the most powerful iPad Pro ever made that exceeds the display performance of any device Apple has ever made. And that’s where things get sus. Apple isn’t telling us something very important about the future of iPad and I theorize what this might be. This isn’t a summary video—it’s an analysis. So kick back and enjoy the ride.

[Vambitt]

"It's clear that these things are not designed for pros. I mean, clearly, they don't offer it in Space Grey"

Comedy GOLD

[edwinschaap]

“It’s not offered in space gray, so it’s not a professional machine.” 😂🤣 You got yourself a new subscriber.

[nathanielrogers]

Since you didn't mention it in this video, I now expect a 30+ minute video dedicated solely to the purple iPhone.

[四季-ik]

Face ID on the Mac actually makes sense, cause who wears a mask in front of their computer when they’re in their home or room lol

[XfarglesX]

I genuinely believe that they kept the chin because it's now a major part of the imac brand. It's still instantly recognizable if you see it, and Apple has to view that as a major positive.

[yashsaranpiano]

“It’s ugly, it’s covered in buttons, and I love it”. Couldn’t agree more haha

[LiamsAnimatronicExplorations]

That Hermès Key thing holds an AirTag, but is so expensive that it needs it’s own AirTag.

[toby]

Always happy to wait a bit longer for the Snazzy Labs point of view!

[bradical]

My man was having way too much fun with that AR app and the Renders.

[fahimmosharrof]

2:03 'It will send an alert to the proper person's owner.'
We don't do that anymore Snazzy, thank goodness

[pidgett]

You know, a few years ago I remember people saying, “The hardware hasn’t caught up to the software yet, ” (I’m looking at you Autodesk Maya!) but nowadays I’m inclined to say the opposite - “The software hasn’t caught up to the hardware yet.” Kind of wild to think about imo!

[AdamGoody]

I have consumed so much apple event content in the last 24 hours - but nothing beats a snazzy labs insight.

[lukedunlop]

"And now we get to the part that most snazzy labs viewers care about. Hello, I see you. The iMac." And then a Samsung ad comes on 🤣

[hunterreeves]

“Why would you need to track a wallet, your cards are in your phone or magnetically stuck to the back”
- Apple probably

[Blackwhite]

“Because I know some of you have more snark than brains” killed me 😂

[coconutstrawberry]

I’ve been loving the lighting recently, but holy cow in this video it’s absurdly great with the wallpaper in the background, well done.

[curtisjudd]

I like your idea of combining an iPad and a Mac for the pro level apps. Also, the 12.9" iPad Pro could make for an interesting entry-level HDR grading monitor in sidecar mode, perhaps. I'm sure many professional colorists would disagree, but it could be a more affordable way for the broader world of creators to start publishing HDR content. I'm saying this in the context of normally needing to spend $30K for a Sony HDR reference monitor or working with a $2000 HDR TV and rigging up a calibration pipeline. Oh, and those TVs are often way too big for the offices in which most of us work.

[tommaxwell]

Is it just me or did Mr Snazzy have two beers before filming this? Love it!

[mk]

Thank you for covering the 10gig option for the Mini! I hadn’t seen that info anywhere else, and it is awesome news!

[mfiorentino]

FYI, the AppleTV calibration is also featured on the "old" 4K version now after the recent update. Yet, if you have a calibrated television, or if you are using Dolby Vision (not sure what criteria it is using and how it can detect it), it tells you that you won't need it and won't initiate the calibration.