Youtube Boss LOVES Max Fosh!?

Alison Lomax, the powerhouse behind YouTube UK, is the unsung hero steering the ship for some of the biggest names in the digital entertainment industry. While the limelight often shines on creators like Mr. Beast and KSI, it's the visionary leadership of individuals like Alison that propels these stars to unprecedented heights. As the Managing Director of YouTube UK, she is at the helm of a media revolution that has reshaped the very fabric of online content creation.

But let's rewind to the early days, when YouTube was just a budding platform conceived by three innovative minds from the PayPal fraternity back in 2005. Fast forward to 2008, and YouTube had already crossed the monumental milestone of 100 million daily video views, signaling the beginning of an era dominated by user-generated content. By 2012, with the first video hitting an unprecedented 1 billion views, YouTube had firmly established itself as the veritable powerhouse of online video sharing.

Amidst this digital upheaval, Alison Lomax, armed with a rich background in both M15 and the Foreign Office, made her mark in the tech world, contributing significantly to Apple's pioneering ventures into the world of mobile applications. Her passionate commitment to the YouTube cause led her to join the platform in 2011, precisely when trailblazing creators such as Annoying Orange and Ray William Johnson were dominating the digital landscape.

With the emergence of subsequent YouTube sensations like the philanthropic powerhouse Mr. Beast, the multifaceted KSI, and the enthralling Ishowspeed, Alison's strategic guidance has been instrumental in fostering an environment where these creators can flourish and reach unprecedented heights of fame and influence.

Currently, under Alison's astute leadership, YouTube UK has become an emblem of digital success, fostering a community that extends far beyond the borders of the United Kingdom. The platform now supports an astonishing 65,000 content creators in the UK alone, with a staggering 85% of its viewership hailing from international audiences—a testament to the platform's global impact and influence.

Alison Lomax's journey from being an ardent YouTube enthusiast to becoming one of the most formidable and influential figures in the UK media industry is a story that resonates with countless aspiring content creators and media enthusiasts worldwide. As her journey continues, she remains deeply connected to the platform's roots, embodying the spirit of a true YouTube aficionado, making her a force to be reckoned with in the ever-evolving landscape of digital media. Keep an eye on Alison Lomax, for she's still just as passionate about the platform as the day she began her incredible journey.

00:00 Intro
01:50 Last thing you watched on Youtube?
02:39 Favorite Creators?
04:53 Women's Football
06:10 Podcasts on Youtube
07:31 The Algorithm
09:44 12 Years at Google
11:57 The Creator Economy
14:13 The Sidemen
15:14 Ad Revenue
16:13 PRIME & Youtuber Products
17:07 Youtube's Impact on the Economy
18:35 Corporate Youtube
23:45 Broadcast Partners
25:05 Health on Youtube
26:26 Gaming
28:14 Brand Partnerships
29:16 New Formats
31:00 Max Fosh / Shorts
34:47 AI on Youtube
37:48 Your dream Channel?
38:40 How to Work For Youtube
43:11 Losing a Parent
43:45 More Favourite Creators
45:00 Becoming a Parent
47:03 Meeting MrBeast
48:43 Outro