New 2024 Email Guidelines for Gmail & Yahoo

📧 Email marketers, listen up! As of February 1st, 2024, Gmail and Yahoo are implementing new email marketing rules that you simply can't afford to ignore. With these changes primarily affecting mass mailings over 5,000 emails per day, understanding and adapting to these policies is crucial for your email campaign's success. 🌟
🕒 [0:00-0:24] The recent policy update, which could significantly impact your email deliverability, is a game-changer. Worry not, though, as we've broken down the essential principles you need to grasp to stay ahead.
1️⃣ First Key Principle [0:31-0:57]: Include an easily identifiable 'unsubscribe' link in all your commercial emails. Why? To maintain a spam rate under 0.3% and ensure your emails reach the inbox, not the spam folder.
2️⃣ Second Key Principle [1:06-1:47]: Authenticate your email addresses with SPF, DKIM, and DMARC protocols. These protocols, once recommendations, are now mandatory for maintaining your email's integrity and deliverability.