How Tesla Kills It With Branding

What we can learn from Tesla's PRIMAL BRANDING strategy.

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The 7 Core Principles according to Hanlon are:
1. Origin Story
2. Creed
3. Icons
4. Rituals
5. Nonbelievers
6. Sacred Words
7. The Leader

Sources:

Skand - Who's After Us [Official Video 4K]

Tesla Model 3 P vs BMW M3 vs Audi RS4 - DRAG RACE, ROLLING RACE & BRAKE TEST

Buying Tesla - “One day I’m buying one!”

Comparison: 2010 Tesla Roadster Sport vs. 2011 Porsche Boxster Spyder

Tesla Model S P100D Impressions! - Marques Brownlee

"WARNING: This video may potentially trigger seizures for people with photosensitive epilepsy"

Tesla's Biggest Threats (next 5 years)

Huge Model 3 Meetup in Toronto

What Nobody Saw At Tesla’s Model Y Unveiling!

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Main Title and End Credit song by Skand:
Skand - Who's After Us [Official Video 4K]

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© Copyright 2020 This Guy Edits™

[Chris-ojro]

Ironically a horse does have some level of autonomy.

[aslye]

Awesome video! Becoming a Tesla owner is really like joining a new club of enthusiasts and people who are genuinely excited about the future. I’ve driven my Model 3 almost 50, 000 miles so far and it has saved me thousands in fuel and maintenance. Best car I’ve ever driven by far.

[RicardoRamirez-drgc]

Me: Wow this video is incredibly well edited
-"Well i'm an editor"
Me: Oh
Me: *Looks at channel name*
Me: *Feels even dumber*

[negative]

Elon Musk is delivering the future, today.

- Mike Gastin

[EVMANVSGAS]

Tesla's Mission Statement: “To accelerate the world's transition to sustainable energy.”

[ZzDanishzZ]

Im just gonna leave it here
Model S
Model 3
Model X
Model Y

[collinpierce]

“I don’t want to talk about how Tesla cars are safer”





continues to play clips of people explaining why tesla cars are safer*

[IannisMaragakis]

(Edited - Thnx) That matte film-cover is very nice!

[huanpham]

2 things amazed me in this video. That guy’s film cover work and how you use this video as a transition for your content to your new channel 👏
Sorry for my bad English

[vladislavbashev]

Cover more videos on Tesla... This video is awesome, good job

[TagmakersCoUk]

Great show - informative, entertaining and best of all - a story well told. The juxtaposition of topics vs presentation is unique, and very thought-provoking. Loved every minute and will look out for more of your stuff.

[TurboLife]

I'm with you man, I've been researching Tesla cars and solar for my home over the last few months. Great video, and great edit!

[WHYNOTDOTTV]

I know enough about filmmaking to realize how ignorant I am. Having said that, I hope it doesn't lower the value of what I will say next. As far as filmmaking, you have nailed it on many front. Story telling was will used as a vehicle to transport the viewer(wether they be Tesla fanboys or not) from the hallway to the inside of a lecture hall or a conference to learn about the principals of branding. This happended as we followed the story of an outsider who became a Tesla fanboy. Clips from the clips was well done. The fact that I have seen the videos that these clips came from (even though I don't own a Tesla) proves the points that you presented.
If there is an Oscar for Tesla content creators you would be nominated for it..

[realanthonyrich]

Congratulations, Sven! I wish you an epic journey onward. _:)_ BTW, what a nice video! Well structured, informative and funny.

[lassievision]

Lovely editing work on the video. I watched this via an article and knew nothing about you, but as soon as you said you were an editor, it clicked as to why the quality of the work was so high.

[charlesalvaro]

this video deserves a million, that goes the same with subs. So far, the best editor im looking up to. Specially those several videos he made about the "science of editing", dont miss that

[CANNOTDIEFILMS]

Astounding video man! I work as a marketing videographer and I’m always researching how the professionals handle things—those who focus on just one area of the production process. The editing you did here made the video super engaging. It’s a longer one, but kept my interest the whole time. I’d love to get a Tesla at some point! Thanks man!

[meekah]

16:45 I LOVE this breakdown. thank you for the fantastic video. and the two months on skillshare.

[southbendkid]

Even Bob Lutz, featured here as a Tesla skeptic has come around to a positive view. He says it's because Elon is now behaving as a responsible adult, but I think he probably drove one. After all, the man owns a personal fighter jet.

[jonathanabraham]

the first 4 and a half minutes of this video were amazing