Google Ads Tutorial 2019: Ultimate Adwords Beginners Strategy Guide (Search Campaigns)

Complete guide to Google Ads 2019 edition! Updated with new insights after running over $50K in Adwords. Everything you need to get up and running with your first search ads campaigns (lead generation & sales).
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Table of Contents:
0:00 - Intro
0:47 - Campaign Structure
3:27 - Campaign Types
6:47 - Targeting Research
9:55 - Keywords
13:42 - Match Type
15:05 - Message Craft
17:02 - Example of Competitor Ads
19:51 - Text Limits
21:40 - Live Examples of Ads
25:49 - Accunt Build
25:56 - New Campaign
33:26 - New Ad Groups
40:37 - Callout Extension
42:50 - Sitelinks
44:06 - Experiment Cycle
47:32 - Optimizing Ads
50:55 - Search Term Report
53:43 - Outro

Google Ads Tutorial 2019: Ultimate Adwords Beginners Strategy Guide (Search Campaigns)

Google Adwords Tutorial 2019 with Step by Step Walkthrough: Complete Google Ads Course

What is Google AdWords? How to make AdWords work?

In this video tutorial, I show you how to easily set up your first Google Adwords campaign from start to finish.

This is the only google ads tutorial you’ll ever need! I will teach you in detail how to start your first profitable Google Adwords Search campaign.

You just need to follow this google ads tutorial for beginners to get your first campaign up and running in few minutes. This strategy will work with tinny budgets and allow you to easily scale in the future. Watch until the end to know how you can optimize your Google adwords campaign by looking into competitor ads.

But first, what is Google AdWords?

Google AdWords is a PPC Advertising platform where you can target search keywords and drive relevant traffic to your website. It is a great way to reach ready-to-buy customers and drive sales as well as move people through your sales funnel. Most large companies are running Google ad campaigns because they have a great platform where you can measure your results and optimize your marketing dollars.

In my other videos, the importance of Google Analytics and how you need to get it installed on your website to come hand in hand with your Google Ads campaign.

We are going to go with the basics of creating a google adwords campaign in this google adwords tutorial for beginners, so you can start it running as quickly as possible. I talk about google ads overview, campaign settings, location targeting, ad scheduling, ad rotation, google ad networks, search partners, and more.

The most important part of our Google AdWords Tutorial is understanding you need to be patient and optimize your campaigns. Test different ads and landing pages in addition to adding negative keywords.

It is essential for you to know how to create a google adwords campaign if you want to do search engine marketing, display advertising, and video advertising on Google's network. We can help you get started with this Google Ads for Beginners tutorial.

Check out this guide if you want to create your first Google Adwords Campaign, which will hold your hand and take you from beginning to the end of how to set up a google adwords campaign and the workings of Google Ads.

Be sure to keep watching my other google ads tutorial for beginners just like this one and always be looking for ways to make changes in your account to test. This will help ensure that you are successful with your online advertising campaign. Start your google ads campaign now!
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[JasonAWhaling]

Enjoyed the video? When are you going to start your Google Ads campaign? 🔥

[debugstore]

Very useful intro to Google Ads. I have been using Adwords for many years but neglected optimisation for 2/3 years and paused most of my campaigns as results were awful. I am now building up again from scratch and you have provided me with a clear path to do so. Thank you.

[chrisc]

This is so good man, kind of happy not many people have seen it but not happy for you because you deserve way more recognition, you are a hidden gem I guess!

[HistoryandNostalgiaChannel]

Thanks again Jason. You've nailed it for me with simplifying setting up my Google Ads! Many thanks.

[DisiFran]

Great. You are the one person that has taken time to completely explained this. I have watched so many videos before now but onbly yours could help me get started. Thank you

[JasonWilliamsDC-Chiro-Rehab]

Thanks for the video! Wondering... I followed your set up but don't see to get a lot of impressions for my service. When this is the case, is it better to ad more detail in the keywords? For example, If I'm offering plumbing, instead of Raleigh Plumbing, should I go for Raleigh Plumbing Same-Day Appointment or something of that matter? I'm brand new to this but your videos have been helpful! I also realize results come with long term commitment and tweaks. Thanks!

[dontrez]

I love to chronicle. I believe that by the end of this year I'll be talking about how I was watching Jason's videos when he had fewer than 45K Subscribers. Question is whether he'll be in the 200, 300 or 400K or more level. SO personable, helpful and gives so much value. Much respect. Remind me at the end of the year...

[MeticsMedia]

came by to leave a like and comment.. will definitely make some time to watch in full! Thanks for this one 🙏

[suehartman]

Just starting out on understanding how to set up google Ads great, bit of an information over load for me, so made a drink and about to watch again, it has been great dont get me wrong I am just getting my head around understanding, I now understand the basics just need to watch again to make notes to start my first campaign :). Thank you

[allenedvideo]

Awesome video Jason. Thank you🙏🙏🙏 completely addicted to your Google ad videos because you actually walk me through it. I'm not nervous running an at anymore!!! THANK YOU

[theclassroomconsultant]

I made it to the end. Thank you for the information!

[bambonwheels]

Very well done tutorial man. Structured in a concise and logical format.

[ebutuoy]

0:47 Campaign structure
6:47 Target research
15:05 Message craft
21:40 Live examples of ads
25:42 Account build
25:49 New campaign
33:19 New ad groups
36:07 New ad
43:52: Experiment cycle

Is podcasting worth the ad spend:

[michaelbraban]

Really helpful and informative Jason. Thank you so much. I'm now a fan and will continue to learn from you. It'll take me a while at my advanced age, but I'll get there. Cheers

[sarahphillips]

Such a brilliant video! Took me ages as i was furiously taking notes - so much learnt! THANK YOU!

[suotuscooterCA]

Hi Jason, love your video. Quick question, is "yoga training" and "training yoga" same keyword?

[lawrencekeat]

Great Content Jason, This video are Awesome, Powerful, Indept and Details Explaining on search campaign. I will start to apply what you had teach here and see what kind of the result I am getting. Thanks Jason

[dawncraig]

When I choose to focus on clicks I get this message "You’ve chosen to focus on clicks using the Maximize clicks bid strategy, but your account tracks conversions. You could get more conversions by choosing to focus on conversions"
Do I need to change something to be able to track this better or is this fine?

Thanks! This is the best video I've found about Google Ads

[AudioWavesAcademy.]

Subscribed! You really know your stuff! Great insides and really good explained! I don't write so often comments, this one really deserves more attention! :)

[HMDadou]

Well done Jason first time got things clearer, I have a little confusion in regards the keywords, I have chosen 3 main keywords end up with about 99 keywords combination between phrase and broad.My confusion is, shall I use the whole list for all ad groups or divide between them?