Google Ads Tutorial For Beginners - Google AdWords Tutorial For Search Campaigns

Check out our Google Ads Tutorial 2019 for Beginners. Our Google AdWords Tutorial is updated for 2019 and we cover everything you need to know about creating your first Google Ads search campaign. Google Ads can be very difficult to figure out, especially when you are just getting started. Some of the things we cover for Google Ads include conversion tracking, setting up your Google Ads account, using Google Ads rather than Google Ads express, connecting your Google Analytics account, creating a Google AdWords campaign, setting up your campaign to drive sales and leads, creating ad groups, targeting keywords, keyword match types, location targeting, creating ads, bidding strategies, and publishing your campaign.

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It can be challenging when you are getting started, so hopefully our Google Ads Tutorial gives you all the information you need to get started. We highly recommend watching the video all the way through because we packed it full of details and information that you need to know.

We started by setting up the Google Ads account, which was a common question we received from our previous tutorial. We set-up a brand new account for our website. You also need to make sure you set-up a Google Analytics account for your website as well, which is a very simple process. Once you have your Google AdWords and Google Analytics accounts created, you want to link them through the Linked Accounts button under the Google Ads Tools button at the top. Once you have your accounts linked, you will have Auto-Tagging enabled in Google Ads, which allows you to track your campaigns in Google Analytics.

Next, we go over conversion tracking. You first need to create Goals and Conversion Goals in your Google Analytics account. You can create ecommerce goals or create goals based on several other factors. For example, you can track forms, video views, giveaway submissions, transactions, and more. Once you have Goals created in Google Analytics, you can import your Goals into Google Ads, which will allow you to do conversion tracking for your campaigns. Conversion tracking will help you optimize your Google Ads campaigns and get the most out of your budget.

Once you have your accounts linked and conversions imported into Google Ads, you are ready to create your first search campaign. You want to go to the Campaign screen and click on the button to add a new campaign, then select Search campaign, and set your goal of Sales, Leads, or Website Traffic. We usually choose sales or leads because it will let you optimize your budget and your campaign.

Then, you can start setting up your campaign by naming the campaign, choosing your budget, adding additional audiences, choosing your location targeting, language targeting, bidding strategy, and setting up Google Ads Ad Extensions like Sitelink Extensions and Callout Extensions.

Next, you will start setting up your Ad Groups. You can optimize for a great quality score and Ad rank by setting up organized Ad Groups and an organized campaign. The better you group your keywords into Ad Groups, the better the user experience you are giving to potential customers. We talk about Keyword Match Types like modified broad match, broad match, phrase match, and exact match keywords.

We set-up all of our Ad Groups and then click continue to start creating our Ads. You will be setting up Google Search Ads and we recommend created 3 ads for each ad group. Once you set-up your ads, you can click submit and your campaign will be created. Our preferred bidding strategies are Target CPA bidding and Target ROAS bidding.

[rebeccaconaway]

I'm still watching but had to stop and say THANK YOU SO MUCH! This is the most help I've ever had since 2003 when I first got a computer. I've learned lots but never got the hang of Google. Feeling hopeful right now! Merry Christmas!

[wetellstoriesca]

Pausing this after 20 mins... you've done an awesome job at this. I'm deeply grateful to you for making this. I have used Adwords before but since the layout changed, I needed a refresher. Thank you so much!

[DBURKE]

Thank you so much for creating this video. I was clueless on how to use Google Ads but after a few hours of watching and creating my ads for by websites, I feel like I'll stop wasting money now.

[emmarosebrooks]

Thank you so much for this video! I have watched what feels like 50 million videos on ppc at this point and yours was by far the most succinct, clear, and actionable. Seriously saved me hours of headache trying to tie together what I've learned in Google Analytics free training and Google Ads free training!

[Bev]

Thank you for all the information and allowing people to gain valuable insight without having to spend large amounts of money. Small business owners who don't have access to large marketing budgets, like myself, will greatly benefit from your tutorials. Thank you for taking the time to share your knowledge :)

[rebeccaconaway]

What's your link for Farmhouse Goals! It looks awesome!

[aslamahmed]

Thank you. As Emma wrote below and I am quoting her, that your video is "most succinct, clear, and actionable". What you have offered to nature, I pray that Almighty keeps you and your family safe and happy forever.

[manahealthclinic]

I literally lost $100 in paid course that was so complicated and not even updated from last year. Thank you thank you!!!!

[MM-PraiseHim]

The biggest challenge to Google Ads and conversion goals is that the entire system is set up for website interactions rather than simply phone calls. In the law firm industry, people don't go to a website to subscribe to content or fill out a form - they go there to read about the area of practice or attorney and then to CALL for an appointment. A conversion to me is when the call turns into a client rather than someone calls to ask for a free appointment.

[CrackaLackTV]

Question, to maybe trick the algorithm would it be better to spend say $100 in 1 day after posting vs $100 over a month? Maybe the algorithm sees the burst of views and rewards it organically? Same strategy with fb n ig as well?

[OneManArmy]

Awesome resume of what I've been doing for the past 3 years, without being 100% certain sometimes though. Thanks for confirming and shedding some light on many of my questions. Very handy tutorial.

[missycharron]

Thank you so much... I was lost before finding your videos. I mean I am still a little lost but making some progress. Haven't slept in a day and a half trying to figure Ads all out LOL.

[lisatober]

Thanks for the informative video! Super helpful. Can I ask, at 17:00 you're walking through setting up the campaign, by search, by sales/leads, and by website visits. There's a place to put a website address, but you don't fill that in. Why not? Should I put my website in that spot or is it redundant?

[larrymannino]

Terrific Tutorial - so much better than the grind it out version that Google offers - practical, relevant and clear - thank you!

[julieshumteaches]

Thanks for this! I was feeling overwhelmed, but now I'm ready to get started.

[patricklancaster]

Now I will crush the competition this is one of the best trainings even better than googles and just subscribed to channel and news letters 👍🏼

[baliyogatravelretreats]

Would love to see an updated version. Google's set up has changed since this was posted.

[samptest]

Could you please explain what if someone searches worst sink, as we have used the modified broadmatch keywords +sink, where people sometimes look for that and as a digital marketer we don't want to show our product in the result for the worst sink search result.
Please help.

[marineeducationsolutions]

I run a Maritime Training Facility, with about 10-12 classes. However, we usually run 5-6 classes per month. With that in mind, would you create a campaign for all the classes we offer, or just the ones we are running for the month? Any feedback would be appreciated.

[ZaheerMalik]

Hi, just a quick question. In the ad groups you actually put the same phrase once as a broad modifier and once as exact match. As far as I know using the same keyword in different match types in a campaign is not recommended. Is it the case for an adgroup too? Thank you.