Here's Why the Audi R8 Was the Perfect Halo Car

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The Audi R8 was the perfect halo car. Today I'm going to explain why the R8 was such a success at being a halo car -- and why other halo cars have failed to replicate the R8's major success.

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[jaaj]

I'm actually beginning to believe that Doug actually did forget the password to more doug

[always.elevate]

Looking back, Audi getting the R8 in Iron Man was such a smart move.

[ASAPg]

Another huge point you missed was the L.E.D lights. I remember the first time I saw a R8 in 2008 and a A4 I was blown away. It’s so common now but it was a revolutionary design feature.

[curbowman]

The R8 was the one who made LED daytime running lights a norm.

[danx]

Tony Starks definitely helped setting its "Cool" image. Acura did sponsored Marvel at some point but didn't work out well.

[FinancialShinanigan]

Iron Man tie-in was a brilliant marketing move as well.

[tddtu]

Let's not forget Audi turbodiesels winning Le Mans as well at that time. So, to roll out the R8 and have a winning team with prototype race cars with a similar naming scheme, well that probably didn't hurt either.

[ryanhodge]

“The R8 was to draw people into the showroom.” Hilariously true. I bought a 2008 Audi A6 off a guy, first owner, told me he originally went with his wife to get an R8 and his wife ended up wanting a new car. So they bought both, and now I drive the A6 his wife bought.

[samyadav]

Audi R8 design is just timeless IMO. It still looks modern and such attractive design! Which comes with a V8!

[AGlimpseInside]

“Halo cars” should be a section on CARS AND Bids…

[thesprawl]

I still think the R8 is one of the most gorgeous, game-changing cars of the century. I remember first seeing one long before I ever became interested in cars and appreciating it in exactly the same way I'd appreciate any instantly classic piece of design. It didn't look like any other supercar - it wasn't intended to look angry, or threatening or brutal or showy. Just beautiful. That silhouette will go down in the history of car design as pretty much perfect.

[yash.kapoor]

Worth mentioning is that a big reason why the R8 was even developed in the first place was because of the Lamborghini Gallardo also being developed by Audi. It's almost as if they anyways had to make the Gallardo, so they then decided to make the most out of that investment by making the R8 to bolster the Audi brand as well, in combination with the other factors that you mentioned. Of course none of this takes away from how astonishingly good the R8 itself was, one of the best looking sportscars ever made along with the engine, manual 'box and dynamics.

[omarblanchfield]

Doesn’t hurt being in the first Ironman movie to kick off the MCU either.

[rob]

Doug does such an underrated job at putting things into perspective, love it

[x-]

He has a Dodge Caravan shirt, he’s in support of the Hellcat Minivan

[JTSuarez]

Seems like Doug still hasn’t recovered the More Doug password

[BenilJoseph]

The sad thing is, lexus didn't make a single dime off the LFA, they were selling it at a loss.

[KeliK]

The first gen R8 still looks so fresh, like it is a brand new car for 2022! The first time I saw one, that was back in 2019, I couldn't take my eyes off it. What a stunner!

[deject]

Spot on about the LFA. A truly incredible car that was just far too expensive.

[sinnaever]

Let’s be honest… the LED strip DRL headlight styling queue from the R8 is what made Audi popular.

Everyone started copying that style.