Influence by Robert Cialdini | Honest Book Review

Influence is a book with good intentions that ended up back firing on the author. This entire book is about psychology is getting something to say yes more often.

💲1 on 1 Talk + My Budget + Stock Investments💲

💰MY M1 FINANCE PORTFOLIO💰 PLUS $10

1. Reciprocity Rule
- This rule basically means, I scratch your back and you scratch my back
- And its something that been going around for a very very long time
- And if you don’t listen to this rule, you get called ungrateful, a sponge, which are people that take but don’t give back.

However, here is a bad Example:
- In the book, there is a lady, who was stuck on the road and a young man stops and helps her get the car back running
- A few weeks later the young man comes by her house and says can I borrow your car ( my car is being worked on )
- Turns the young man was minor, turns out he didn’t even have licenses, turns out he totaled her car

Tip: in those quick seconds, the automatic response is, you helped me so I have to help you. Something the way to avoid this, realize who trying to help you and their intentions, and you might want to avoid that help.

2. Scarcity
- This is one of my favorite tricks
- When a normal item becomes more durable because there are not enough of them or because other people are competing for them
- You see this in big things like Diamonds, gold, and oil

Tip: he shows them the car one by one, to get the other person rilled up.

3. Authority
- This use to happen to me a lot
- Its when you want to sell a product so use an authority figure in the market
- To help you sell it and promote it

Today's Results:
- Notice whenever someone is trying to sell a product ( they use an authority figure if they can afford it )
- For example, Toothpaste: leading doctors say this
- Makeup: this actress thinks this
- drinks: this rapper loves this

Tip: often these authority figures are paid and bias, so be careful.

4. Consistency
- Now this principle, is all about you being consistent with what you say and do
- Now this can be very, very dangerous in the real world

I’ll tell you how but here is the book example:
- When salespeople come to your home and ask you survey questions
- Do you care about saving money, do you go out often, is quality something that matters to you ( when you keep saying yes)
- And then once done they say, well we have a membership that can save you $2000 a year on the activities you say you already do ( and boom they got you )

5. Liking
- People like to do business with people they like
- People like to be friends with people they like
- Its obvious

However here is how one car salesman made more than 250k a year:
- He sent everyone on his list a note saying, I like you
- And the resulted in often people liking him back
- And coming back and doing business with him or referring friends to him

Real example:
- I was negotiating with a lady and she was firm on having me pay for shipping and the price
- After saying I appreciate her for her honesty and that like her because of that things became a little more open
- I walked away with a 18% discount and free shipping

6. Consensus
- This is what I’ve also heard has sheep mentality
- When in a crowd of people, usually people default to do whatever the crowd is doing
- And people like to know that others like whatever it is that their buying

For example:
- Commercials that say, 90% of customers save 15% or more ( Geico )
- Random interview on the street ( where people say, I love this product: but its all actors )
- Or when you have can laughter ( the big bang, when it tells you when to laugh)

* PRO TIP*
INFORMATION IS EVERYTHING

👕Merch👕

✅2 FREE AUDIOBOOKS✅

💰M1 FINANCE $10💰

🎁ACORN FREE $5🎁

⚡FREE KINDLE UNLIMITED⚡ (traditional reading)

👨🏽‍💻DISCORD PRIVATE GROUP👨🏽‍💻

😎All My Social Media😎

*Some of the links and other products that appear on this video are from companies in which Tommy Bryson will earn an affiliate commission or referral bonus. Tommy Bryson is part of an affiliate network and receives compensation for sending traffic to partner sites. The content in this video is accurate as of the posting date. Some of the offers mentioned may no longer be available. I'm an Accountant but I'm not your Accountant, always review information with your Accountant/CPA and your Financial Advisor.

[.Koreans.American]

It’s amazing that you post videos every day and read every day

[akmclemore]

Nice review bro, the power of the mind is insane. This just goes to show more of it. I started my own vision board after watching you talking about yours for a few months, and it's crazy how fast things start to work in your favor when you write it down and have a path to work for it.

[thecookiemonster]

Thank you, for posting this! I've been contemplating uploading this on youtube to share with others.

[SteveFWatches]

Good summary, a nice refresher for those in sales/marketing. Relatable in some aspects to YouTubers especially the point on authority and small niches.

[CalebOliver]

Great Video Tommy! I may read this book next! 📚 💪🏾

[KelechIwuaba]

MOney is so much more about psychology than anything else

[TradingWithCJ]

Never read this one! Sounds intresting!

[haimeedwards]

Once again good video tommy I definitely agree with 5 and 6 There is alot of business people I refuse to work with it and don, t like Including certain investors so. And about the sheep mentality I agree part of being a salesman is that they don, t want you to question it and think they just want you to be emotional and make decision based off excitement and emotion without 1st saying stop think about it And then decide. 1 thing is for sure ima get that book and I'm gonna think before I act. I don, t care if a new car comes out I'm not gonna follow the crowd one of the core values is appreciation if I have a car that's gets me from point A to point B I'm good OH MY GOSH new phone HEY GUESS WHAT Don, t care I don, t need to get a new phone everytime one comes out. Tommy you see what I'm saying. Think before you act. everything has pros and cons. Getting excited and making decision based on being emotional and excited about something everytime Someone sales you something is stupid because then you will make it easy for them to scam you or RIP you off and make you say Yes all the time. Moral of the story is don, t follow the crowd be a independent thinker. Your desires will tell you to get it but be honest with yourself always you don, t need to follow the crowd to make friends or have it all Always appreciate what you have. Like i said when I become successful ima have a very small circle But im fine with that. Everytime I go to the video game arcade I play video games by myself And I'm enjoying myself I ain't following the crowd screw that. But as always tommy once again AWESOME VIDEO BRO AND IMA DEFINITELY GET THAT BOOK 😃 I was interested in that book way before you uploaded this video 😃

[Yizzus]

Hey man. I have seen your your different Invest apps videos but I would want to know what is your today’s recommendation for only invest and put money on the app?

I am between Acorn and M1, the thing is that Acorn have the monthly fee of 1 dollar but M1 you have to show where to invest in different ETF and etc to secure money for long term . My only purpose is start leaving money and investing without checking regularly. I already use Sofi for individual stocks

[CalebOliver]

Also Travel Tip: NEVER TAKE ANYTHING FREE... BECAUSE IT'S NOT FREE! THEY WANT YOUR MONEY!

[crucify]

What books do you recommend that I read I am 17 years old and I’m looking forward to getting into the stock market I turn 18 in September and I want to gain as much knowledge as possible

[entrepreneurvision]

Love these reviews! How many do you read each year?

[donaldhernandez]

What will happen to robinhood? What will happen to people's stocks

[donaldhernandez]

Why won't you talk about what robinhood did??