💸 Why Applying tROAS or tCPA Hurt Conversions

Are you applying tROAS or tCPA in your Google Ads campaigns and noticing a drop in conversions?

Find out why this could be happening, and how you can avoid the issue. Regina Bellows, executive director of StarterPPC, will take you through an informative example that demonstrates how these bidding strategies affect your impressions, clicks, and budget—so don’t miss out on her valuable insight!

Don't let conversion issues stand between you and success. Tune into our engaging video for some actionable tips to optimize your campaigns and get those numbers climbing again.

Watch the video now for all of Regina's advice on boosting conversions with tROAS or tCPA!

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Related videos:

0:00 Why Applying tROAS or tCPA Hurt Conversions
2:40 Applying a 100% tROAS then removing it in less than two weeks
6:21 Need help starting with Google Ads? Let StarterPPC help you!
8:57 Understanding the Google Ads algorithm

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[markpommett]

You can't scale cold traffic on max conversions beyond a low to moderate budget. It's massively inefficient at scale. Google will eat your lunch. It should only be used for warming up the pixel or retargetting. tCPA only scales well if you have decent conversion volume ~ minimum of 50 - 100 conversions a month.

[TheImortalTechnique]

Does this apply for high spend accounts?

[marketingbyosman]

How about using Max Conversion Value as a bidding strategy?

[maartendegoede]

Very interesting insights. If tROAS and tCPA should only be used about a week per month, which bidding would you use the rest of the month for PMax campaigns?

[AdPadawan]

I would like to hear John's opinion on google's Auto-Apply Recommendations. Could you make a video about it or John coulsd you respond to this comment? Thank you very much in advance!

[mohamedhamed]

Great as usual 👏
I have a question, why your daily budget for every camping has fractions like 78.89 $. ?