Why Do Conversions Drop When tROAS or tCPA Is Applied in Google Ads?

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Learn why applying tROAS or tCPA in your Google Ads campaigns can lead to a drop in conversions. Regina shares an eye-opening scenario that shows the impact of these bidding strategies on your impressions, clicks, and budget.

But don't worry, she doesn't just leave you hanging with the problem. She also explains the causes behind this issue and offers actionable tips for optimizing your campaigns to boost your conversions. Watch the video now.

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0:00 Intro
0:27 Why Do Conversions Drop When tROAS or tCPA Is Applied In Google Ads?
3:07 Applying a 100% tROAS then removing it in less than two weeks
6:48 Need help starting with Google Ads? Let StarterPPC help you!
9:24 Understanding the Google Ads algorithm

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Комментарии
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budget to equal $5000 per day or month?

maherkhalil
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Hi Regina! Have you ever tried running multiple campaigns with different Troas targets at the same time?

moshebarzilay
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I get many more conversions with maximize clicks. I tried tROAS for 2 weeks, as per recent recommendations of John Moran, started with 50% and scaled to 150% - little to no spend and no conversions on my search campaigns. It overspent with only 1 conversions on my standard shopping campaign. Could be the nature of my product/business

anthonymendola