Taylor Swift’s Net Worth: How the ‘Anti-Hero’ Star Made Her Fortune | WSJ

Over half of all Americans call themselves Taylor Swift fans, according to Morning Consult. In fact, Taylor Swift’s “Eras” is forecast to become the highest grossing tour of all time.

This could considerably add to her already sizable wealth made from music sales from albums like "Midnights" and strategic business moves in the music industry. WSJ explores how the prolific pop star amassed her fortune.

0:00 Swift’s record-breaking streams and vinyl sales
1:40 Taylor’s rocky relationship with Spotify and Apple Music
2:31 How music labels like Universal and Big Machine and Swift make money from her songs
5:09 How tours are huge revenue streams for artists

#TaylorSwift #AntiHero #WSJ

[youtubeshorts]

People don't understand that how much she has done for music industry especially in behind the scenes without shouting her help. She brought country music into consideration, i didn't know what country music is but because of her people listened to country and loved it since. She did so much for vinyl sellers who were broke because of the steaming platforms and still does. She completely took her music out from Spotify just so that every person in the making of a song gets equal pay. Her whole catalog was taken from her, can you imagine your whole life's work, your stories are just sold to someone else. It's heartbreaking but she did what no one else can even dare to think, she made all of that music again, and with more songs. It's so tough to create all that music with similar sounds but because she was the one who created it, she did it again. And so many more things she had done and continue to do for the benifit of music industry and for the artist's rights. And apart from all this she is the most humble person I've ever seen. She is talented, songwriting and song making genius. She is the music industry. And whatever haters say, you cannot put her down coz she made her roots real tight. #swiftieforlife. #ilovemusic.

[andirememberu]

It’s not the music. Plenty of people make great relatable music. It’s her relationship with her fans. She been solid with her fans since day 1.

[dawdle]

She knows how to make money for sure. From a business perspective every business can learn a thing or two from how Taylor Swift do ads and branding, absolutely amazing.

[audreysopoco]

What’s more impressive is that she doesn’t have any other business. Just music.

[davidcantor]

I saw her Eras tour here in Las Vegas. I've never been to a concert with such energy and so many deafening screams. It is WILD to hear the entire stadium sing pretty much every song with her!

[stephane]

She can make the whole world shimmer ✨

[JoeKnowsWorst]

the difference is that streaming is not only a one time thing, that money can generate for years instead of a one time sale, but of course you still need both!

[annjuktahahatarrtrip]

She is loved because she knows how to tell stories through her songs. PEOPLE RELATE TO HER, which translates to financial success.

[jeffsiegwart]

She has done us all a great favor by providing her music. She has earned every penny.

[bravosierra]

Good to see the vinyl making a comeback again.

[monyroath]

She is no doubt the biggest pop star in the world rn. Her impact in the music industry is incredible, just look at the up coming new artists they all look up to her. Vocal might not be her strongest ability. However, she writes, play many instruments, produces, composes, directs mv, basically contributes into every step of the process of making her art. Moreover, her fandom is stronger than ever with a demographic of all age ranges. Even 17 years into her career, she’s still stronger than new trendy artists while all her peers who debuted the same time as her are slowly fade away already.

[ThatOneScienceGuy]

She is very likeable. Her music is uplifting and makes you feel good about life when mass media tends to drag you down.

[ferramirez]

Straight guy here, Just turned 30 a couple of weeks ago I mostly listen Rock music and Blues and some 80s pop, I've been listening to TS since I was 16 she is the only real Artist/Entertainer nowadays, most of the music that has come out in the last couple of years is trash, Girl is talented, cute and smart.

[jettoh]

i'm a 48 year old daddy, and i can't believe my wife and i just "fought" in the TicketMaster WAR for her Eras Tour Concert tickets... our beloved daughter suggested to us to watch the Netflix documentary Miss Americana and we were glad we did... We learned how she made her comeback after being slammed down by media/haters, and how Kayne West humiliated her on stage (not cool at all) and she didn't retaliate on-stage.... + how her singing career spanned from 16 years old to now 33 years and hence we decided to go together as a family to the concert. & YES, we WON the ticketmaster WAR by being given queue #2691 (i didn't know virtual queue # could go up to > 1.5 Million !!!) and we managed to get the best vip 1 reserved floor seating. God bless Taylor and her crew as she goes about her 54 shows internationally. (it is truly taxing on her physical/emotional health) And also blessings to all the others wanting to get her Eras Asia tickets. Cheers!

[TomNook.]

She's like Nintendo, releasing old classics all the time for a new generation

[anisanurraudah]

With the eras tour, she will be the first billionaire solely from music. *The Music Industry*

[HaleySmith]

And she deserves every penny. She's created countless jobs for people and stood up for the little guys when it comes to music.

[JeffreytaylorICT]

She's such a role model, which is why parents even love her.

[MusicalJeanAz]

It seems unimaginable that a record company could own your music. Taylor is so smart to be able re record her own music.

[ilyesnoah]

I've known her as a teenager in 2011 from Algeria, since then I knew she would became a game changer now I'm 27 years old