How to Price a Self Published Book on Amazon

Self-Publishing authors ask how to price a self published book on Amazon. It’s an important decision when Amazon represents roughly 80% of book sales (or, more!) for self-published authors.

Author and entrepreneur, Julie Broad explains It's not as simple as figuring out what profit you'll make. There are a lot of factors to take into account when you decide what price to sell your non-fiction book at. In this video, you’ll learn one approach for using market research to help you figure out the range of prices your book should be in while being available for sale on Amazon, bookstores, and elsewhere.

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Video transcript:
When you self-published one of the essential things that you have to figure out to sell your book is what price point to offer it at now there's a few things that you want to think about before you use the formula or the approach if you will that I'm about to show you when you're trying to figure out the price point of your book it's one part art one part science.

First you want to figure out what is the ultimate goal of your book, what are the distribution channels, and what is the value you're offering to the reader.

By the way Amazon is really what you need to pay attention to as a self-published author that's where more than 80% of your book sales are going to come from even if you have bookstore distribution so really you're figuring out what's gonna make you stand out and keep that Amazon
monster fat and happy but how do you figure it all out.

Let's say you've decided that start with Y by simon Sinek is a good comparable for your book so I've gone ahead and pulled it up on Amazon and now what you want to do is a couple things first you're gonna pull the price for the Kindle, you're gonna pull the price for the paperback, and there is in fact a hardcover available so you're gonna take all those prices and put them in a spreadsheet just like I did over here so spreadsheet put book title category Kindle price as you can see all these at the top

Then you're going to input information here so a book title category and then most importantly you're putting the Kindle price, the softcover price and overall sales so a couple things you want to pay attention to so we're gonna scroll down I'm gonna where you can find the sales numbers

So the Amazon bestsellers ranks so it's 148 overall in books and now I want to look at the categories because this is where I might find some other books that are similar to it.

These are kind of weird categories for this book actually so I'm gonna stick with entrepreneurship so I'm gonna click on this it's a hyperlink and I'm going to go ahead and look at other books that might be in this category to see if there's something else that might be another cop for my books so let's just see we'll just say blueprint to business make it so now what I want to look at is number of reviews. This one doesn't have very many reviews so I probably won't use it as a comp

You want to look for somebody with probably 50 or more reviews and four-star or higher because that's really again you're looking for pricing comparables you don't really want to compete against somebody who it has no reviews the book isn't selling because that's not going to be a great cop so keep searching around until you find about 20 to 50 of these type of books whenever you find one that's a good comp I would then head over to down here check out where it is so this one is number one in accounting but keep in mind what categories are a
good fit for you so maybe personal finance is a good category so you'd head over and now look at what books are in that.

So you want 50 or more reviews and you also want to have books that are in multiple formats so let's say this book the code of an extraordinary mind was only available in Kindle that wouldn't work for our purposes we want books that are available in Kindle and ideally softcover as well as hardcover and then you're just gonna take all this information and keep in putting it into the spreadsheet and then at the end of it like I said when you have at least twenty or twenty to fifty comparable titles you're gonna take an average of the Kindle price and average of the softcover price, and see where you come out you may even want to take a meet a mean and a low and a high and just really start to take a look at the range of books you'll be competing with.

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[TheShaunHayes]

We appreciate you taking it through the exercise of how someone would price her book. Julie another great video!

[fast_traffick_report]

I’m just getting started. I’m so glad to have found your channel. Your instructions are easy to follow

[prashantverma]

I think, this is a smart and simple way to choose the price of a book... Great suggestion. Thank god I got your channel and getting answers of all my questions.. Thank you for your guidance..

[andrewjia]

I just got a book launchers ad. On a book launchers video. I was very confused LOL

[warriorlaw]

Hi Julie, I think I may have priced my book too low! I'm a life coach and was wondering whether you've thought about reviewing your subscriber's books on Amazon? You could be like Oprah, maybe in your case you could review a book once a month if you're limited for time. I'm volunteering to be your first subscriber for the first review!! What say you?

[yeshuagirl]

Hi Julie. I'm releasing my first nonfiction book this weekend. It's 87 pages and I have it listed at $9.99 on Kindle and $15.99 for paperback. I would like to offer it on my website as well as an instant digital downloadable PDF after purchase. Should I price it at $9.99 or $15.99 on my personal website? Thank you.

[nonexistenty]

thanks so much. Awesome video :) . Thanks for all this information

[CareerCoachErnestEnabulele]

hi, my ebook 14 is $2.99 and paperback $13.99 of 36 pages should i increase the paperback price more? audio is in progress

[SethBlogs]

Thanks for another on-(price)-point video.
I’m wondering if one should match one’s prices on different platforms (i.e. Amazon vs. Ingram Spark). Seems tricky to me as the royalty set ups are different on each.

[warriorlaw]

..it's a way to get more subscribers especially with your knowledge on Amazon!

[CareerCoachErnestEnabulele]

my paperback of $13.99 64 pages is selling very well do l have to increase the price or present price is ok?

[TheOrlandoGary]

I appreciate the videos and they are clarifying tremendously for a first time author. I guess specifics matter, so I am writing a different kind of romance novel, and i know everyone says theirs is the best. But i am writing something that explores a whole different side of things and trying to get it priced properly. I notice most in my category of comps run about $5 for ebook and $10 for paperback, but because of up front costs, that does make it difficult. I don't need to make millions but I want to promote the heck out of this book and will be following your helpful tips but I need to get the price right and i see some who are actually promoting free books. How does anyone do that? Thanks

[Awesome_Force]

For me, I would like to make $2 to $3 profit for each copy sold, depending on how much I think it is worth to the reader, so I would just put the page count and price in the KDP calculator until I find the right price. I'd price them between 2.99 and 3.99 (kindle) and 8.99 to 9.99 (print), depending on page count.

[Nathaliesader]

hello Julie,
I am selling my ebook for 25.99$ on my website and now i am working on formatting it so I can sell it on Amazon. But max price for ebooks on Amazon is 9.99$ and i didn't know that! so what should I do now? lower the price of my ebook on my website? but how would that look for the people who already purchased it at a higher price? thank you

[rebeccaamodeo]

You had me at "spreadsheet"!

[ezeautistic]

In my case, I wrote a book of basketball and boxing poetry. I lowered the prices in both of them. What should be convenient or right for me to promote them?

[whyshooter]

Hi Julie, I'm currently publishing a photo book in Colombia, south America, but I have no international distribution. The local publisher has ordered 1000 high-quality hardback copies from a printer in Spain. I have contacted distributors in Europe and the USA, and I am also researching how to sell the book through Amazon. Do you have a video on exactly how to do this? Also, your platinum service sounds interesting, so please would you let me know where I can find out about it.

[websterscounsellingservice]

Do you offer personal assistance to authors? If so how can you be contacted?

[AdventureVlogz]

I'm interested in selling self made maze puzzle books but don't know exactly how to get started ? Appreciate any tips