Passion to PROFIT: My 14-Year Journey on YouTube | Growing a Running Channel

🏃‍♂️🎥 Dive into the inspiring story of my 14-year YouTube journey with 'Film My Run'! From a casual hobby to a strategic approach, this video unveils my evolution as a content creator in the running niche. Discover the secrets behind gaining 15,000 subscribers and hitting 1 million views in 2023, and the real income potential of a mid-sized YouTube channel.

🔑 What You'll Learn:

The birth and growth of 'Film My Run' from 2010 to 2024.
Strategic shifts that led to subscriber growth and increased viewership.
Insights into YouTube revenue for a channel with 15,000 subscribers.
The balance between passion and business in content creation.
🏅 Highlights:

My first 10K race and marathon experiences.
Launching the 'Film My Run' brand and its impact.
Overcoming challenges and understanding the YouTube algorithm.
Award-winning documentary work and its influence on the channel.
💡 For Aspiring YouTubers:

Practical tips for growing your channel.
How to maintain authenticity while increasing subscriber count.
Understanding the financial aspect of YouTube content creation.
⭐ Join the 'Film My Run' Community:

Subscribe for engaging running content and to support our journey to 20,000 subscribers.
Share this video with fellow running enthusiasts and YouTubers.
👟 Stay tuned for exciting upcoming content and join me on the next start line. Your support means the world – let's keep running and growing together!

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[nicograf]

You really deserve a lot more subscribers. The quantity and quality of content you produce is top-notch. I hope more people realise this in 2024 and subscribe.

[jasonross]

Another interesting video. It’s obvious how much effort you put in to your work. Always insightful and always interesting, hope 2024 is a success for you. Keep up the good work 😊

[nathantaylor]

The production quality and story telling is way ahead of of most of the ultra running channels I subscribe to, I would say Ben Parkes is also way up there too. I was so surprised at the subscriber count....I honestly thought you had 100k subs. 20K should be a breeze. You deserve way more

[danangell-collins]

Love the content and those revenue vs views are astounding!
Keep up the inspiring work!

[johncoldham]

I thought you were going to say “this time next year we’ll be millionaires” 😊 I’m one of your 2023 subscribers, keep up the great work, wishing you every success 🤗

[Intrepid_women]

This is a fantastic channel, thanks for all that you do

[brionia]

Good luck, you deserve lots more subscribers

[markg]

If the last 2 years are anything to go by, you'll hit your target this year for sure. Best of luck! 👍🏻🙂

[amygreen]

I agree with others you really do deserve a lot more subscribers as your channel is just brilliant. Very informative, great camera work and you can just tell the effort you put in to making your videos. Keep going and thank you for what you produce :)

[adammay]

Great work Steve, were you ever going to do a video of your UTMB experience last year? I know you did a great video of all your gear and nutrition etc, but I thought you were going to do a longer version... I might have missed it tho...

[TwoCombs]

One of the best running channels in my opinion. Thank you and I really hope your channel and rewards grow 💪

[edscottdotblog]

I started running in January 2016, the same month you started posting to Film My Run. Alongside the Ginger Runner I have you to thank for helping me get into the sport!

[reinmansmith]

Fascinating to see, answers probably a lot of viewers questions. Would be good to make this an annual thing so we can watch your channel continue to grow! 👍

[ianl]

You do deserve more subs Stephen. I unsubbed from all the channels I was following when YT forced the removal of ad blockers. I ran one for security. I know the refrain is always 'ads pay the way' but so do viewers, without us, there is no product. I was hoping some channels might stand up to YT but but very few did, sadly.
Anyway, I did re-subscribe to you, Loyd and Allen Millyard (he's not a runner 🤣 ) but I'm way more discerning about who i support these days. A lot of channels lose their way when chasing 'clicks' IMO.
See you at Arc. (I'm the slow old man at the back 🤣 )

[AlexReimerTrail]

Congrats, well done! You deserve much more! I'm curious about what are your other income streams with regards to video-making etc... Thank you!

[Nick-B]

I found your channel from the backyard ultra video and loved it so much. Regarding growing the channel, the biggest thing you can do to make that happen is to do more collaborations with other channels. My other sport is climbing and the biggest names often do collaborations where there a multipart story that has one video on one channel and then the other part on the other channel. This seems to work really well however I implore you to not go down the route of making those awful click bait types of videos where you try various different, and totally outrageous sports that have zero connection to running.

The other thing (and this may be a myth so correct me if I’m wrong) is to make sure you keep the endings of videos short as I believe videos get better stats/monetisation if they’re watched until the end. Some channel have super long and drawn out outro sequences which, if this is true, only hurts their stats.

[TimGrose]

Interesting - would say the ratios to me are similar. I guess subs is largely how we view the success of a channel but count for nothing in revenue terms - which is watch hours of course. That said I guess subs do make it more likely a video will be noticed.

[cher-]

Your channel is brilliant. Good luck with growing the channel - definitely deserve more followers.

[the_southcoast_runner]

100 percent should have more subscribers. Fantastic channel up there with the best. The viewers are there they just need to subscribe

[SciFiScavenger]

Well done Stephen, i have some insight into what it takes to grow a channel and an audience (in year one of mine), i shan't be giving up the day job anytime soon! Good luck with your goals, both channel and running, for 2024.