Best Christmas ad ever, but will you cry? (DocMorris)

Ad: “Take Care”

Agency: Jung von Matt SAGA, Germany

Production Company: Markenfilm Hamburg

Executive Producer: Marc Strass

MP / Chief Creative Officer:
Dörte Spengler-Ahrens

Creative Director: Alex Schmid

Senior Producer: Dennis Wendt

Client Service Director: Natalie Martens

Copywriter: Olasumbo Pinheiro

Art Director: Ibrahem Ghhareib

Director of Photography: Franz Lustig

Senior Project Manager: Tasja Oldach

Junior Project Manager: Viktor Mahé

Director: Sune Sorensen

Cast
Grandfather (Sam): Carl Welch
Mother (Ida): Evelin Pang Võigemast
Maya: Aurora Laaksonen
Tim: Mihkel Kabel
Anke: Natali Väli
Mark: Helvin Kaljula
Noa: Artjom Bulgakov
Lisa: Luisa Aruste
Emma: Anne Paluver
Stroller Couple (Man): Akarsh Shetty
Stroller Couple (Woman): Brita Laurfeld
Christmas Guest: Gerhard Saks
Christmas Guest: Merle Viikmäe
Christmas Guest: Gustav Sibul
Christmas Guest: Holger Themas


Client: DocMorris
CMO: Frank Müller
Director of Marketing: Gil Pfitzmann
Head of Brand & Content: Hannah Polczyk


Airing Date: 2020

[AnthonyMiyazaki]

You asked for more awesome Christmas/holiday ads. Here you go:

[nehapanjwani]

The fact that he practiced for months just for those 5 perfect seconds is everything!🥺

[gottrance]

Now that is an ad that hits the Christmas spirit. Not controversial, not political, not offensive, all Christmas. Well done!

[jackmorgan]

Never underestimate the determination of a Grandparent when it comes to their grandchildren.

[billfield]

As a grandpa who has been robbed of yet another Christmas morning with his grandkids, this is such a moving piece, Thanks for posting.

[Argonaut]

I'm a jaded, cynical old man who became a grandfather this year. I'm typing this with tears in my eyes.

[martinadegraaf]

This is the best commercial on the internet, I am 66 and I cried. Everybody a great happy Christmas

[stevevastakis]

A Dad, and former athlete in his youth, finds that the journey into old age can present challenges. Making his grand daughter happy on Christmas is it. With the aid of his old friend, the rusty kettlebell in storage from years ago, he embarks on his new mission and doesn't give up. People grow old, but the spirit doesn't have to....the Spirit of Christmas. Thanks for this piece.

[FireflyArc]

i didn't realize until the end...this was brilliantly done. a wondrous piece for christmas

[dawnblue]

I've seen it before, but yes it still makes me cry.

[emkkahn]

I'd never seen this ad until today. But me and my wife lost a combined 80+ lbs and got into shape when we found out that our baby grand daughter was about to have a brother. We knew we had to prepare! Everything is easier to do when you are lighter and stronger. Not athletes, but happy to be able to get down on the floor and back up again with the GK's....

[louiseperrault]

OK, I cried, so beautiful. I miss my grandkids so much and not seeing them at Christmas hurts me more than anything...♥

[kchance]

This just might be one of the best ads ever made.

[charliebrown]

The best, least expensive, most effective commercial I have seen in my life

[mikejanney]

Im not a father or a grandfather, 60 years, snd i wept like a baby. Thank you.

[JasRaymond]

Oh wow!! This is what a lot of us needed a commercial not controversial, not political, not offensive and full of love.

[fnxmedia-videoproduction]

Who's chopping onions? Brilliant.

[StanleySmith-txvo]

OK, so it did make me cry. I turn 84 this year, still remember all the children, grand-children and great-grand children at Christmas time

[richarddrum]

We don’t understand life till we hold our grandchildren, then life makes sense. Merry Christmas to you all.

[ldp]

He did all that strengthening so he could lift his granddaughter up to put the star on the tree.