Roger Federer is making On Running the coolest brand in tennis

Roger Federer was Nike's golden child for 20 years. That's why in 2019, fans were shocked to learn his deal with Nike ended. This opened the door for a new brand to attach themselves to the GOAT. Enter, On Running. Over the last 5 years, the Swiss shoemaker has harnessed "The Roger Federer Effect" to boost sales and break into a new market. Here's how Roger Federer is making On Running the coolest brand in tennis.

[Agapkinaa]

Wtf u have under 1000 subscribers… quality content thank u !!!

[WivoRN]

Love your content buddy, amazing stuff!

[gorohit]

Can't thank youtube enough for recommending this video to me! Thanks to you too! - Your newest subscriber.

[errorerror]

Great video man, thank you for the detailed history and a great look at RF and ON!

[mxmus]

Roger is A Brand on his own. He is a great case study on how to use/market your name and build that image as a buisness to attract the right corporate 💰
Didn't JayZ say " HE is a buisness, man"

[KenEvoy]

What an excellent new channel. Superb content, excellent video content well-edited and a super-likable personality with a pleasant voice. I’m in - and best of luck - although you likely won’t need it. 👍👍

[chaitanyasharma]

A very well made informative video! Keep up the good work :)

[Score_up]

An entertaining and very well-researched video! Thank you

[TeamEmperor]

Still crazy how stunning Maria looked back in the day.

[perlaperez]

I like to watch how nice they played tenis.❤

[TheLizard]

Healthcare workers on their feet all day swear by hokas and on running as their hospital shoe for comfort. They hit a big market there, I know a lot of people switching over to on running from hokas

[italosantos]

Great video, lots of great insight and information

[tommyindrajaya]

hope it will get a lot of vews, but even if not, i think you should continue doing it. Views will come. Keep going brother! Great job!

[charlottefarrant]

Cool! I like my Ons. Still can't believe Nike dropped Federer.

[krgerani]

New subs here. You have a quality videos, more power 🎉

[NamiseSports]

Really good video! Good insights on what Roger has done with On

[teacmrocks]

Federer helped On take off but it's carrying itself actually. I bought the Roger Pro's originally for tennis. After my influencer bro got sponsored running shoes from them, I tried them out when my old Nikes wore out during a trip, switching from Nike Zoom X and React foam to Cloudmonster. While not as soft and plush as Nike foam, the energy rebound exceeds everything else noticeably. I was able to walk 30k steps on uneven road with minimal discomfort, and walking inside malls made every step feel bouncy at first. People who try On are repeat customers because of the product design.

This is true of anything really. MK was very popular for awhile because of many celebrity endorsements. Once that wore off, it's gone the discount mass-market route because there really wasn't anything special about them.

[daphnetibi]

please make more video's. Great video💘

[frostmelody]

I love fedx but the shoes feels so stiff. Ended up getting hoka

[jedilady]

Nike's sales has gone down for a long time. Their stocks are also down. Bad management for years! The only person who really brought up Nike was Michael Jordan! And even if he had shares (as part of the MJ's demands because he really wants Adidas from the start as it is more comfortable for his feet), the sales overall soared and Nike was in business for decades!