The BEST Facebook Ads Bidding Strategy for 2024

Meta's latest update brings cheap leads and sales to Facebook advertisers... so it would seem? This video explains the pros and cons of this update, and shares everything you need to know about using the new bidding strategy, cost per result goal, and whether you should be using it as part of your Facebook Ads strategy.

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[Alejandro-jkrd]

Ben, estou falando diretamente do Brasil, e seus vídeos estão me ajudando muito, respondendo muitas dúvidas que eu tinha, muito feliz por ter achado seu canal.

[kimhesketh]

Hello Ben, I have been binge watching your videos and they are so informative. Thank you. I do have a question about updating my privacy policy on Shopify because I have installed the Meta Pixel. What to add to my policy to cover that? My eyes are going cross-eyed trying to wade through all the information about that and how to do it. This may be a good idea for a video. Pretty please. 🙏

[gsfitnessnyc]

Newbie mistake; I recently ran a campaign without setting a bid. The algorithm spent the daily budget so quickly with minimal results. If anything what I paid for a conversion (lead) was waaaay too high.

Does having not set a bid imply that the algorithm had no restrictions and could see what does and doesn't work? Or was it just doing whatever with abandon? Am I misinterpreting how it works?

[innocentgaurav]

Shall I have one single ad set of mobile nos and its lookalike to have a larger audience inorder to exit the learning phase or have them in seperate ad sets ? Most of my ad sets in the campaigns have this warning of "learning limited"

[innocentgaurav]

Hi Ben, great videos. Well I would like to share an issue I am facing. Currently running lead gen campaigns for corporate events and Bday parties. I am also running sales campaigns to sell coupons simultaneously. The target audience in both the campaigns is very similar. Do you think its clashing with each other ? Bcz its been 14 days that I am running this sales campaigns to sell coupons, very poor conversion figs. Also its not getting out of learning phase. There are 3 diff adsets in this sales campaign. One contains only the mobile nos of the previous customers, the second is the lookalike of the mobile nos. And third is interest based targeting which has around 50 interests, all relevant ones, I have been running lead gen since a month but now it says "learning limited". Let me know what you think.

[NicoGec]

Hello Ben, what are we supposed to do if Meta says "Ad set may get zero leads" or "zero sales" etc ? Do we care? Do we change the strategy?

[zeyadwahid]

For high ticket services ($85k+) is it better to use maximize number of conversion leads or maximum number of leads?

[DigitalMarketerMan-bocw]

Is anyone else experiencing an issue with selecting a Call To Action Button? for some reason it seems to click, but never applies (stays on "No Button" even though I've clicked multiple types of CTA Buttons. They aren't greyed out at all.) Tried it on a few different browsers and computers and consistently getting the same error across multiple ad accounts. Really becoming a detrimental glitch causing me a lot of headache.

[aleksandarstojanovic]

Ben, great video as always.
Can you do some tutorial for "Catalog Ad"? There aren't many videos about that on YouTube. :)

[nayanmanjunath]

Hi Ben,

I have a dropshipping store and I've launched about 7 low-budget manual sales campaigns with interest targeting

I'm gotten insanely high CPMs on all - what could be the reason(s) for this?

Thanks

[ohalpin]

Hey Ben - is it worthwhile checking in on ads every day or so and turning off the bad performers when you have a conversion campaign with the pixel/conversions API turned on?

I tend to wait 10 days before changing things as you recommend. Surely Meta's AI knows when to push/remove budget from the poor performers by this stage without us interfering??

[joshuacachulo]

But, imagine you raise a lot your budget you’re going to be higher in the bidding compare to your competitors ? And risking to lose less money because you’ll spend less at the end of the day? No ?

[abdelkaderchelfi]

I think this is not a new option, I used it many months ago results were not that great.

[asmatullahkhankhan]

Hey Ben, can you give me the link of your Facebook group.

I find it a lot. But everytime i search for it. it does not appear to me.