BEST Facebook Ad Objectives for BETTER results in 2024

Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.

We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.

How I got here…

17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.

To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.

It takes perseverance, analysis and learning from the right person.

If you took the time to read this far, you have what it takes to crush it with your marketing.

I hope to help you speed up that journey and come along for the ride.

Keep going,

Ben

FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.

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#facebookads #facebookadobjective

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[oshaosha]

I agree with everything he says in the video. I started running ads for my small beauty business and, I was using the traffic campaign thinking that more people I could send to my website would mean more sales but that was not the case at all because people were visiting the website, I’m talking more than 1, 000 daily sessions but sales was less than 10. Same with engagement, I would get a lot of inquiries about products on IG when I run engagement campaign but sales was so few and I was burning into my small ad budget. I started running sales campaign and it drastically reduced how much I spend on ads and I have getting a decent amount of sales daily now and even when I don’t get much sales, I know that I’m not wasting money on wrong campaign objectives.

[audiotecalibre]

Wht ad objectives do you use for sales through whatsapp?

[adeleofficial]

Thank you Ben! What's your opinion about Awareness campaign and putting action button (message) on the CTA. So it's like maximizing number of reach and impression but still getting the same feature of engagement to have people message your business? Thakns

[huandamianlee]

Thanks Ben for the awesome video! Question: You mentioned Meta is really good at identifying people who will engage but not necessarily do other things. Would it then defeat the purpose of building a warm audience for retargeting for leads/ sales later if I were to run my video ad under Engagement campaign objective? If it does, what other campaign objective is best to run my video ad under?
Thanks in advance!

[ollysleep]

If you're prospecting (top of funnel) for a clothing brand (ecommerce business) should you still use 'sales' as the campaign objective to obtain an interested audience and then retarget them later or should you use 'traffic' to build up a potential audience and then run 'sales' as the campaign objective once you have this audience saved and retarget them this way?

[angielow]

Thanks for all the tips behind. Like recreating a new campaign, many people like me could have just duplicate the campaign. ❤

[dylangaliffa]

These videos have been super helpful. I've started taking over the social media for my parents family business and this really helped me get started. Struggling a bit with figuring out the best strategy, lead generation seems to be the right one but I don't feel like I'm getting results.

[yvengnb]

Hey thanks for the video. I have been using engagement for sale

[haubanwong]

Im working on a education and training business, so i wish that is correct for my understanding:

Leads are for someone who promote services like courses or consultation, like what I am doing.

Sales are more for product or services that they can use e+commerce, buy the ticket.


But that is a fun part, I should use sales or leads as I can sell course like that as automation with payment gateway?

[RAGINGGAMER]

@benheath Hi Ben! Facebook now has the option under the leads objective for performance goal, you can now choose Number of leads or number of conversions.. which one should I select?

[MrRyan]

You say, link in the description below, but there is never a link to that specific video 😞

[Innovative_Mind]

Hey you are great...Just one question that is

If I am promoting affiliate product and the affiliate link is on the landing page that will take through user to the Manufacturer Website to make a purchase... Now which objective should I choose (Traffic or conversion or other) because there is no conversion happening on my website and also I can't be able to install pixel on manufacturer website?

Wafting for your precious response....
Love you....

[janekkowalski]

You are amazing marketer. Thaks for information in You videos. Thank You Ben (:

[LivinginlagosNigeria]

hi Ben, nice video. my question is on leads generation... Did you say for leads to be more effective we should install meta pixel? As a real estate agent that uses only lead objective, are you suggesting we install pixel? i am a bit confuse with that information, please throw more light on this. Thank you

[barcelonaforever]

what is the best type of campaigns to get more messages for sale if we dont have a website?

[thealiciamichelle_realtor]

Hi Ben! What would you do for prospecting Real Estate Agents (: Looking for more sellers & do you know how to re-advertise to the same group of people who saw the first ad you did

[daleycapps]

Been watching your videos for awhile really great really helpful. I run a business page for local national funfairs. Obviously we don’t want to sell anything. We’re just trying to get the message out there that there’s a funfair in town what would be campaign

[rosecarmenpierrelouis]

Hi Ben. Great content. Thank you for your time and effort put into this.
I am about to launch my website, but want to use a giveaway in order to get as much followers as possible before the launch. What type of objective should I use?

[RonniePossatti]

Should i use engagment campaign for users who have visited my website? remarketing?

[manalsabaneh]

thanks for your efforts in this brilliant content 🥰 if i running B2B business (sweets distributor industry) which best objective campaign for increase retailer number on meta campaigns