The Art of Strategy • Erik Schoen • GOTO 2020

This interview was recorded for the GOTO Book Club. #GOTOcon #GOTOBookClub

Erik Schön - Author of "The Art of Strategy" @erikschon5751
Jørn Larsen - CEO at Trifork & GOTO

DESCRIPTION
In these challenging times, strategy is more important than ever. We sat down with Erik Schön, author of The Art of Strategy, to find out how we can leverage the learning of three main strategists to ensure success in a modern business setting.

TIMECODES
00:00 Series intro
00:50 Episode intro
01:10 What problem does this book solve?
01:42 What made you choose Sun Tzu, John Boyd and Simon Wardley as inspiration for the book?
02:50 What is strategy? Why do you need it and how to make one?
04:38 Why is “the right action” important in the context of the OODA loop?
06:39 What can we learn from Sun Tzu’s “The Art of War” today?
07:54 What is a Wardley map and what should you use it for?
11:07 How can you use gameplays to shape the market, competition, and customers?
13:04 Why is it important to adapt and how should you do it?
15:55 The seven takeaways
17:19 Outro

Read the full transcription of the interview here:

RECOMMENDED BOOKS

#Strategy #TheArtOfStrategy #SunTzu #JohnBoyd #SimonWardley #WardleyMaps #OODALoop

SUPPORTER
This episode was made possible with the support of Erlang Solutions, a tech consultancy that builds transformative, fault-tolerant solutions for the world’s most ambitious companies.

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