Selling Rocks Made Him $5.3 Million

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THE STORY OF PET ROCK: Gary Dahl, an advertising freelancer turned a simple idea into a huge trend with the Pet Rock. It was just an ordinary rock in a box designed like a pet carrier, complete with air holes and straw. Along with it came a funny manual on how to "train" your new pet. The result? Over one million Pet Rocks sold in just six months, making Gary a millionaire. But like most fads, it didn’t last. By February 1976, the craze was over. But what made this product take off so fast and why did Gary end up getting sued by his own investors?

⌚The Pet Rock Story - Chapters:
00:00 Intro
0:22 Chapter 1: A Rocky Start
2:00 Chapter 2: Meteoric Rise
3:46 Chapter 3: Rock Bottom

Pet Rock: How a Rock Made a Millionaire
How This Dumb Product Made Millions Overnight
The Dumbest Business Idea That Actually Worked
How a Regular Rock Became a $5 Million Fad
The Pet Rock Fad: How One Man Tricked the World

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