The Painful Death of BlackBerry

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Welcome to a new episode of Company Forensics! The reasons why BlackBerrys failed staying as the coolest communication devices aren’t exclusive to them. When one of the biggest phone companies plummets to oblivion, it’s worth analyzing. Find out the story here!

00:00 Intro
00:59 how BlackBerry was born
03:55 BlackBerry Growth and Expansion
05:49 BlackBerry Tipping point
09:34 BalckBerry Demise and turnaround

#startupforensics #Blackberry #startupmistakes
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Script: Bernardo Montes de Oca
Animation: Elena Solís
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[khulekanimagubane]

Remember when Alicia Keys was appointed as Blackberry's branding and communications director but was caught tweeting how much she loved using the BB from an iPhone...?

[Comrade_Jason]

Blackberry was a game changer in South Africa. Their Blackberry Internet Service allowed us all to explore the internet for super cheap. The keyboard was amazing. I owned four or five Blackberries (one of which was chewed by my puppy).

[curiousgemini]

This is a classic case of a successful company getting complacent and waking up one day to see it rivals surpassing them.

[victorarreola]

Blackberry…the Block Buster of the cellphone world
They didn’t want to get with the times, so they were left behind

[mubdualali]

We studied this as a case study at the university. This company was too confident with their market share to the extent that they were giving lots of dividends instead of spending their money on R&D and new ideas!

[cherubinth]

The real lesson, never underestimate the stupidity of the customers. If you don't abuse it, someone else will and you are gone.

[mbchannel]

I remembered my ex classmate flexing his Blackberry cell phone back in 2007. That Blackberry cellphone made him the coolest in kid the school. Man, back in the day, most kids were all using Samsung and Nokia cellphone. Meanwhile, I was the only kid in the class using Motorola flip phone without colours on the screen that has antenna.

[yourannoyingness]

Randomly came across this video and clicked. His voice was so appealing I couldn't help but watch the entire thing. Kudos, mate.

[funnyzumbija]

I was always wondering what happened to BlackBerry, lesson learned don't be a strong head and go with the flow

[realsigsegv]

Blackberry was the best smartphone for business. The keyboard was really great, I could write emails eyes closed in 30 seconds. Impossible to achieve the same level of efficiency with current smartphones... I miss my blackberry.

[MonarC]

I used to work in a tech support call center. I asked a customer what her phone unit was, she said it's not a phone, it's a blackberry. And i just remembered how much bull i had to deal with everyday.

[ArthArmani]

Google scraped everything when iPhone came out and started working on touchscreen phone and android os, those who laughed at iPhone are not selling the phones now lol

[emilychurch]

My dad was one of the original engineers at RIM. I grew up with their prototypes lying around the house. My dad even used me and my brother for resilience testing. I'm really happy that you went into the details on the origin and what a dick ballsilly can be.

[trainyourdog]

A moment of silence for how 🔥bbm was back in the day.

[jessewilliams]

To be fair, making it anywhere near the status of blackberry would be a monumental success by any measure.

Most companies struggle to make it past 1

[markvicferrer]

They were so obsessed with the physical keyboard that I expected them to copy the Sidekick so that they could have that keyboard & touchscreen at the same time.

[TheRausing]

I honestly remember that bbm crash so well.. so many people straight up bought a different phone in that time. Crazy

[afterburner]

Don’t ever stop making you got it man. Very happy to find this channel.

[InfectedChris]

I miss BBM from like 15 years ago...I met so many cool people randomly on there.

[LoFiLime]

Working in cell phone stores from 2010 to 2014 I saw more broken blackberrys coming in than anything. 9800s with broken screens and keyboards and bulging batteries were an everyday thing