The Rise And Fall Of BlackBerry | Rise And Fall

BlackBerry was once a leader in the smartphone market. Now, the company has abandoned its operating system, essentially making the once iconic phones obsolete. So what happened?

MORE RISE AND FALL VIDEOS:
Can Diamonds Made In A Lab Replace Natural Ones? | Rise And Fall
The Rise And Fall Of Milk | Rise And Fall
The Rise And Fall Of TGI Fridays | Rise And Fall

------------------------------------------------------

#BlackBerry #Technology #BusinessInsider

Business Insider tells you all you need to know about business, finance, tech, retail, and more.

The Rise And Fall Of BlackBerry | Rise And Fall

[Nota_Frogg]

I remember wanting a blackberry phone when I was a kid. Didn't even realize they stopped making phones

[ronaldcaringal]

Blackberry is now a high grossing corporate security software company, so it still turned out well for them. John Chen proved to be a very capable CEO.

[prsinha]

Still remember the day's when Blackberry were status symbol.

[joe.oneill]

A perfect example of disregarding innovation. Lesson learned: "Lead or get out of the way".

[waffle]

I remember a someone in high school had a black berry. He was the center of attention, and jealousy. while the rest of us had cheaper flip phone chocolates that cost 25 cents extra per text message after the 10 text message limit, they boosted a huge limit on the BB

[adrielmunozsaba]

Blackberry is up and running. They diverged to an unexploited market, now being a leading firm in the cybersecurity market, even sealing deals with state institutions. BB left the consumer sector to go to the sector of government and corporations, an underdeveloped market that could be easily monopolized, resulting in more stable and bigger profits.

[dons]

Like Kodak, they failed to read the room. They were stuck in 2007, refusing to acknowledge smart phones from Apple and Android until it was too late and their product offering too inferior.

[festivepossum]

I remember playing games on my mom's, they were so advanced back in their time.

[OnlyFacts]

Seeing a blackberry again was nostalgic. I remember when it was really popular in school, everyone had one and everyone used BBM. Do you guys remember friend chains? Or that annoying ping feature which would make your phone vibrate and your friends used to spam pings. Ahhh the good old day 😅

[justin]

I personally think the fame got to their head and so they failed so catch up to the new trend. 😐

Now the intresting thing here will be to see Apple's take on this ? They too, sure are adamant about prices and innovations at the latest. After what happened to blackberry, apple has another case to learn from

Anyways, thanks blackberry for the unforgettable memories 🖤

[calebhrangchal]

Still my favorite phone. Would definitely buy if it ever resurfaces again.

[effieschmidt]

I still use my BB Bold!, SMS and Calls!. Love It.

[SB-oubf]

When I was a teen, I had a white black berry phone and I felt so special owning such a phone. So many compliments and the phone itself was beautiful to me. It had an iridescent shimmer. I lost it and I cried for a while, lol.

[Thebreakdownshow]

This what happens when a company gets too chill about things. My iPhones text tone is a blackberry tone

[msjulie]

I kinda miss the Blackberry days. It's what was company issued for many years. The one with the trackball was a game-changer for me. I had to walk around a lot and it was much easier for me to keep moving and respond to emails and texts. Of course, we switched to company iPhones a long time ago. Meh

[RedisNotaFlavor]

my thick fingers miss the BlackBerry keyboard. rest in pieces king 😂😂

[cp]

The OG for me, and the kickstart to my own professional productivity arc. Owned double digits' worth of models over the decade or so, going back to the pager-style 950 in '97 and just about every series afterwards (even the Nextel model with push-to-talk) up to the Storm 2. Every new one seemed to be provide a leap in innovation.

Still the best-ever hardware keyboard on a phone, too.

[longdatedoptionsleaps]

I recall in 2007 the 1st sell side analyst on Wall Street (forgot which firm) did a very unusual bold call from buy to sell on Blackberry … that doesn’t happen very often. He was interviewed on CNBC and they asked him why… his response was very to the point … Blackberry management when asked on a quarterly conference call about Apple and their new iPhone just shrugged it off as “no big deal” … the analyst said that Blackberry management haven’t a clue that an 800 pound Gorilla just came into their living room and sat down. Needless to say he was 100% correct, the stock over a 6 year period collapsed 90% ….

[felixf]

I had a blackberry curve 8320 back in the day.

[alxisl]

Blackberry is the only phone i deeply miss, it was so stylish to use when I was in high school!