The Collection: Cesar Gueikian President & CEO of Gibson

In this episode of “The Collection,” host Mark Agnesi is in Nashville, Tennessee, to check out the awe-inspiring collection of his friend and boss, Cesar Gueikian. An avid guitar collector for years, since becoming Brand President of Gibson Brands, Cesar’s collection has grown exponentially.


Cesar discusses how the guitars and record collection of his father influenced him and how the debut Black Sabbath album ignited his desire to learn how to play. Cesar also describes how he purchased his first Gibson guitar with money he earned from playing in a tennis tournament.

Cesar displays many of the guitars in his collection of over 130 guitars, including a 1964 ES-335TDC that was the guitar Cesar purchased from Mark Agnesi when Mark was presenting 'Guitar Of The Day' at Norman's Rare Guitars, which is now the instrument that all Gibson Custom 1964 ES-335 guitars are modelled on, 1961 Les Paul SG Junior, an extremely rare 1962 Les Paul Special, 1958 and 1959 Les Paul Customs, an exceptionally clean 1959 Les Paul Standard, a 1963 Hummingbird, and a Pelham Blue 1967 ES-330. He also showcases his Gibson Custom Shop Collector’s Edition ’58 Korina Flying V, 1982 Silverburst Flying V, and 1981 Silverburst Flying V Bass, as well as his Adam Jones 1979 Les Paul Custom, the Slash Vermillion prototype, and the Tony Iommi Monkey SG prototype. In addition, Cesar introduces the first-ever prototype Gibson Murphy Lab Les Paul guitar as well as the Dave Mustaine prototype acoustic guitar.

Cesar also shares his thoughts about the current state of Gibson and what it’s like to be Brand President of Gibson. He also talks about the responsibility he feels as a custodian of the brand’s legacy, and of his guitar collection. As if that wasn’t enough, there are also special guest appearances from Richie Faulkner and Dave Mustaine, making this episode an absolute must-watch for guitarists, fans, and collectors of Gibson vintage guitars.

Chapters:
0:00 Who is Cesar Gueikian?
1:56 Cesar's love for guitars, music & first Gibson guitar
4:56 The guitar that introduced Mark Agnesi to Cesar 1964 ES-335TDC
12:57 When Cesar started collecting guitars
15:22 Guitar section pt.2
18:23 We are temporary custodians of Gibson: The Gibson Golden Era
20:31 Guitar section pt.3
25:41 Mark interviews Cesar's son, Leo pt.1
26:12 Guitar section pt.4
30:02 How proud Cesar is of Gibson's team & direction
32:36 Guitar section pt.5
36:05 Being hands-on at the Gibson factory
37:22 Guitar section pt.6
39:38 Working with Gibson artists
41:55 Guitar section pt.7 ft. Richie Faulkner & Dave Mustaine
59:17 Obsession with Silverburst guitars, working with Adam Jones
1:00:36 Guitar section pt.8 ft. Adam Jones 1979 Les Paul Custom
1:06:18 Mark interviews Cesar's son, Leo pt.2
1:06:56 Guitar section pt.9

#gibson #davemustaine #richiefaulkner #cesargueikian

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[KfirOchaion]

Carefully protecting the Flying V and Explorer cases with case covers (!)... Dave Mustaine enters the chat... BOOM! 🤣

[timothycormier]

It’s very comforting to know that Gibson is now in the hands of true lovers of our art/love/heart! Just a few short years ago it was looking like we were gonna lose Gibson forever! The future is looking good for Gibson!!

[clutchcarabelli]

The Gibson brand president is a huge Black Sabbath fan and It all started when he was a kid with Black Sabbath one and a Spanish acoustic guitar.. that is the Absolute Coolest Thing I could ever hear 👍👍👍

[tonkageorge]

I’ve only got one Gibson, but I still feel very fortunate to have it.

[mfam]

As a lifelong Gibson fan, nothing has made me more excited about Gibson's future than seeing Cesar, James, Mark, and others at the helm. People who truly love and care about Gibson, not just the bottom line. Thank you for all you're doing.

[clayhillhomestead]

I think Gibson is in good hands. It is awesome to see the passion that Cesar and Mark have for Gibson guitars.

[quickwateroutdoors]

True stewards of the brand that have become the heart and soul of Gibson. Incredible leadership. Insightful, creative, inspiring. I’m proud to be a Gibson player.

[golgothaassassin]

I'm glad that Gibson is being ran by people who play music, and love music.

[jared]

So cool to see someone so high in the company who’s actually really involved with what they produce/have produced!! Sick and massive props

[garyburginjr]

How incredible.. I've been sucking up every bit of Gibson history I've been able to find since I was a kid. With a little luck hopefully I'll be an owner of a Gibson piece of history someday. I've had the same Epiphone Les Paul for ten years and I love it but someday I know I'll get there.
Thank you for posting this!

[OscarBenben]

Thank's to making us part of this family reunion 🤘🏼🔥

[fordhammie]

Binge watching "The Collection "; life is good...😎

[timothycormier]

Guys that was the coolest “the collection” show yet!! The only “V” missing was the Lonnie Mac. Which I’m sure that Cesar has in storage somewhere!!ahhah! Thanks man! Or men. Time well spent. Thank you for sharing!

[SSN]

That was beyond ridiculous absolutely stunning collection I feel Gibson is finally in good hands

[johnt.mickevich]

These collection videos are some of the absolute best things on Youtube.

[Andreas]

Cesars Collection is so awesome!

And I Love the direction Gibson is going! 🎸

[jonmichael]

TROGLEY EAT YOUR HEART OUT! Epic collection! Seeing the passion in this video makes me want to buy another LP!

[babagadoush]

I needed this uplift guys! Going through some stuff and this just really brought a smile and a short escape for me. Thank you Cesar for sharing. Love Marks enthusiasm and love!

[Jesse_Johnson]

2022. Gibson is blowing my mind. Just got a new Les Paul Standard. 50s. worth every penny. The quality, care, craftsmanship. Top notch.

[joshhughes]

So refreshing to see people who are passionate about guitars steering the ship! Keep up the good work Mark, Cesar and everyone else at Gibson!