The World's 25 Best Microbrands!

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My goodness, what a whopper! And having said that, it could have easily been a Top 50! What do you think? Did I miss your favourite? Long Live Microbrand Watches! Cheers, Jody

[direnzowatches]

Dear Jody, Thank you so much for mentioning my small brand among this great group of Micros! As you said, I think we all pour our heart and soul into creating something unique, hoping our passion resonates with someone out there who will enjoy our creations as much as we do. Thank you once again for supporting us Micros. Sergio

[xericwatches]

Thanks for the shout out Jody. Stoked to be included on your top 25 microbrands. Can't wait for you to see what we've been working on lately. Exciting creations launching soon.

[paultomaszewski]

Surprised Wise wasn't mentioned, They make a bunch of different styles and you can semi custom order certain models. Have the Hitman 66 SE and it's a nice watch.

[SecondHourWatches]

Thank you for the mention, Jody. We're thrilled to be included ❤

[Nylatt]

Vaer is making some really nice pieces at great prices. The american quartz movement used in some of their watches is fantastic.

[mdh]

Not the first here to say Lorier deserves a look at on the channel, but I’m loving my Hyperion GMT with the traveler’s Miyota 9075. All my other watches have been gathering dust in the cupboard—I can’t stop wearing the Lorier!

[unknownriderinbound]

Things I've learned from the comments: 1) Every microbrand watch belongs in the top 25.

[pierremclean]

Jody, I am so happy you are re- focusing on Microbrands… it seems that lately most watch reviewers are constantly reviewing AliExpress brands and endless sales. From an audience perspective, they are starting to all blend in and quite honestly, it is becoming highly repetitive. More microbrands content means focusing on brands that are bringing creativity to the industry (instead of endless clomages!?) . Keep the flame alive!👍

[ThrupleQuashimodo]

I love this video. A lot of creators talk microbrands, but seeing them compiled this way is brilliant. And don't downplay the Erebus. They are stunning.

[ohhenry]

Great list! Lorier is a microbrand that deserves representation on it. I realize that you haven't yet reviewed one, Jody, but once you do, I think you'll agree that it belongs. Thanks for all the good work!

[DAWesome_]

Islander is definitely top 3 microbrand for me. I have two of Mark's pieces and my wife has 1... absolute banger worth the money.

[DanGaskell]

Another micro that needs attention is Henry Archer.

[andrewhannam.]

Love my Baltic Aquascaphe gmt, wearing as I type this! The Soprod C125 keeps plus 1 second a day or flat zero!!! Have worn it a week straight and it was so hard to notice a 2-3 second difference!
Glad Xeric made it as the Halograph was very fun and really easy to read!!

[brucecoleman]

Hi Jody! A micro from Germany that should have been mentioned is Damasko. My friend bought one from Mark at LIW about a month ago. Case made of scratch resistant Submarine Steel with a Swiss movement. If you want a bracelet, you have to buy it separately. That has to be the most difficult changeover I’ve ever done. The bracelet and clasp are very unique. It almost completely invisible when on wrist. It is put together with very tiny torx head screws that are anti magnetic. If you drop one, it’s gone forever. I would highly suggest to put the bracelet in a box or plastic bag before removing any screws. I covered a very large area of my floor with duct tape after trying other methods to find it. No luck. Awesome watch!

[AdAce]

Zelos, WISE, MAEN, and Nodus are my absolute favorites. These brands all make fantastic watches that punch way above their price range. How did WISE not make the list?!?! The AD7 is incredible!

[vktravellog]

I am so glad you mentioned Islander! They are great watches from a great owner

[thegorn]

"I'm surprised [insert favourite obscure brand] wasn't included"

[uncles]

I only wear grass fed, free range, small batch, Micro Brands, that give 2.89% of their profits to Horologists Without Borders.

[AttentionDeficitHobbyDisorder]

Love my Khuraburi! Was on the wait-list for 2 years, and it was worth it! As soon as it came in, I jumped on the list for the Vanuatu Titanium!

[txtualyt]

Héron. Although they only have a pair of watches in their catalog as a young microbrand, they knocked the Marinor out of the park and quality speaks for itself. (Especially when compared to other divers from notable microbrands with similar specs and price point).