What Is A Brand Persona? (And How To Create An Engaging One)

Learn what a brand persona is and how to create an engaging one to connect and resonate with your customers.

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By the end of this video you’ll understand what a brand persona is and the power it has in connecting a brand with its target market. You’ll also have a step-by-step template to create a brand persona for your business.

First, we’ll explore how the ideas of “Standing out in the market”, “Finding your edge” and “Getting attention” all rely on having the right offer and the right message for the right person.

You’ll also learn that there are important nuances to putting the right message in front of the right audience; which is down to the way you deliver that message. That’s where the brand persona comes in.

Next, we’ll answer the question “what is a brand persona?” and how it’s constructed of personality traits, brand voice, language profile, attitudes, and opinions.

Then we’ll explore why your brand needs a human persona, how people connect with brands on a primitive level, and what the difference is between a buyer persona vs brand persona.

Finally, you’ll learn how to develop a brand persona to bring your brand to life with this 7-Step brand persona template

0:00 What Is A Brand Persona? (And How To Create An Engaging One)
1:20 What Is A Brand Persona?
1:57 Why Does Your Brand Need A Human Persona?
3:33 How Do People Connect With Brands?
4:30 Brand Persona Vs Buyer Persona
5:15 How Do You Develop A Brand Persona?
5:36 #1 Identify Your Most Influential Buyer Personas
6:05 #2 Extract The Most Influential Traits
6:27 #3 Identify The Role They Want From Your Brand
6:58 #4 Align Your Brand To An Archetype
7:40 #5 Define Brand Tone Of Voice And Language
8:23 #6 Expand Your Brand Personality
8:57 #7 Use Your Brand Persona To Guide

#brandpersona #brandpersonaframework #brandstrategy




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[ahmetoff]

Priceless content and information. Thank you very much for sharing it for free. Greetings from Azerbaijan🖐

[deadtotheworld]

Gem right here..exactly what I need for wrapping up ideas

[johnwillsail]

Thanks for this, also beard suits you mate

[wynton]

This makes me think about how rappers and pop artists build their brands. Only the people at the very top do the work to maximize their brand persona. Eminem, DMX, Drake, Taylor Swift, Beyoncé… these are all amazing brands… thanks for the video, gonna finish watching…

[gc]

Real information for serious people want to learn. You make me think how I can pay back for all these beatiuful videos and your effort🙏

[gc]

Dear David do you have have any video or article about how Persona creating works in b2b business?

[royrokinson]

Hi, Stephen, in creating a buyer persona for a marketing manager or new business owners, why we need to define what they eat or watch? while we offer brand strategy and design, or maybe I miss understand, because I hear people said it a lot in their video, please enlighten me, I am confuse. Thank You

[olikirk]

Hi there I love everything that you do but I have a question:

I have 2 Instagram accounts that are based around displaying extreme sport clips- it isn’t really a brand so do you think I will be able to make a website and sell products whilst having success. Do you think I will be able to sell products unrelated to extreme sports- I would love to hear what you think👍 keep up the good work your great🔥