Why is personalization so important to your customers?

In the era of digitized world, we all know that customers prefer a personalized experience, but why and how? 1 in 4 consumers are willing to pay more to receive a personalized product or service. 87% of retailers said personalization has become a bigger priority in 2018. See the latest personalization trend in retail in this newsletter to help you understand the importance of hyperconnected customer experience.