💣 Google Ads Demand Gen Campaigns: First Results

John tested the Google Demand Gen campaign. We spent $30K in 3 weeks and doubled our leads inside Google Ads for the same ad spend... or so we thought. Join John as he dissects the data and reveals the hidden truths behind the numbers.

Google's Engaged View Conversions combined with Automated Bidding has spawned yet another kleptomaniac in the Google Arsenal known as Demand Gen.

Google Demand Gen campaign: so far, it's a disappointment.

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0:00 Google Ads Demand Gen Campaigns: First Results
3:05 Checking the Engaged View Conversions
4:30 Absence of UTM Parameters
6:30 YouTube campaigns are losing performance
8:03 Is it generating demand or attributing more existing demand to itself?

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[Morristown]

My target audience keeps getting hit by the aristocracy version of the yt alpha algorythm. But when I scrolled down and saw that when I exlcluded the last 90 days of traffic BEFORE the transition into crypto. That is when I saw it. The drop off rate of sanctions were just like you said. So i diversified my content and split the dividend of the cost metric out of crypto. After that it all fell in place. Thanks man your work is magic.

[timothy]

Hoping you get billed extra for me clicking the tab and bleeding your scheme even portions of a penny at a time.

[dogzone]

😂Dude, I love the way you made a 10 minute commercial in the middle of my jam session just kidding I’m being sarcastic

[tutorax]

Thank you for the great insight on Demand Gen!
I was wondering if running a Pmax campaign alongside Demand Gen would be problematic since both campaign types target the same channels (Discovery, YT, etc). Would you suggest pausing one of the two? (to give more context, both campaigns have pretty similar content and target the same audiences...)

[MyComstock]

I apologize for not meeting the demands, There is no excuse for not being able to convert my route and routines and interactives as an excuse. I have been rendered non emergency urgent applicable subjudicial will appoint the bodies to do with the time failure and terminate the excuse delaying fin and continued life my purpose necessaties.

[sticks-zx]

This is the most random video ever I can't believe I had to sit through an ad thinking you would eventually say anything substantial

[grimninja]

A ad brought me here, advetiving 6sence, and after watching 15 minutes, I don't even know what the product is you are, let alone what your selling. Even the website doesn't make clear what there service is. Looks like some sort advertising tracking service maybe,

But I don't own of run any business, and prefer only nataully (true) traffic in general. So your ads are literally getting served to irelevelt viewers. Which is ironic

[Harmony-bones]

Can you tell me why my statements are blurred out as yours are what is the cause of that

[Idekanmr]

I apolgize for think you were the actually ja morant

[coradejong]

The forced ads drive me apeshit, we should not have to accept this crap from the tech companies. The ads can be trown on the manur p ile. I don't see anything positive about shuffling ads through out troth forcefully.

[sticks-zx]

All your doing is pointing out differences in conversion actions, nothing was said here

[mo-ccg]

Brilliant! I love these videos with a clear rationale for your perspective. It's so easy to create a click-bate-y headline and then share opinions with no backup, but this is why I love the channel so freaking much.

[dcaz]

I miss John, I don't see him that much on the newer videos. Hope all is well - DCAZ@!

[PKandME]

Hey, I always thought engaged view just shows up in all Conversions and not in Conversions natively

[CharmaineGentz]

Was this for me ? If so. It's Greek to me. I KNOW nothing about trading Stocks, Bonds ECT.

[MichaelGoodBread]

So your findings have been that Demand Gen (for you at least) has been a thief of conversion value? Interesting… all it did was take attribution (credit) away from other campaigns…

[meenavarshney]

Thank you for such an in-depth case study & I learnt a lot too. Few Questions I have:
1) When you imported the leads data back in, did it attribute to demand gen campaign only?
2) Since demand gen was encashing on warm audience(as we saw), did you check on discover feed & on gmail platform?
3) If the YT campaigns were also showing a spike along with demand gen, would we then be happier to assume, demand gen is working as intended?

[sociallyfound-googleadvert]

Great breakdown John and such an important action before accepting things at face value.

[Carlo-vdsn]

Is it possible to exclude places like we did with display remarketing?

[justmeisthatu]

Sam I just want to tell you how disappointed I am that I could not share your video with my spanish-speaking friend because I couldn't find any way for it to talk to him in Spanish or translate to him in Spanish so is that a YouTube thing or is that just a your channel thing or maybe it's something you should think about there's a lot of spanish-speaking folks out there that can't hear this message if they can't hear it in their language I'm just saying his spanish-speaking phone still he couldn't listen because there's no option for Spanish on your videos